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ID:39752983
大小:297.28 KB
页数:12页
时间:2019-07-10
《A_Fresh_Look_at_Sales_and_Operations_Planning_en》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、PerspectiveHarryHawkesStephenLiAbhishekMalhotraCurtMuellerAFreshLookatSalesandOperationsPlanningContactInformationChicagoCurtMuellerPrincipal+1-312-578-4517curt.mueller@booz.comClevelandHarryHawkesPartner+1-216-696-1574harry.hawkes@booz.comMumbaiAbhishekMalhotraPrincipal+91-22-228
2、7-2001abhishek.malhotra@booz.comShanghaiStephenLiPrincipal+86-21-2327-9800stephen.li@booz.comBooz&CompanyEXECUTIVEForcompaniesupanddowntheconsumerpackagedgoods(CPG)valuechaininChina,nowisthetimetotakeafreshSUMMARYlookatsalesandoperationsplanning(S&OP)processes.AlthoughS&OPisawell-
3、establishedproventool,manycompaniesinChinastilldonotuseit,andmanyotherscouldberealizinggreaterbenefitsthantheydotodayfromtheirS&OPefforts.Increasedcomplexityinthevaluechainisputtingpressureevenonwell-runS&OPprocesses,makingaccurateforecastingandplanningmoredifficult.Booz&Companyad
4、visesCPGindustryparticipantstokeepinmindsevenkeyparameterswhenrefreshingtheirS&OPapproach:Matchobjectivestoprocesses;adoptanintegratedvaluechainperspective;reflecttailoredbusinessstreamsinpolicies;leveragetechnology;getclosertodemand;accountforunpredictableelementsinnewproductandp
5、romotioncycles;andaligntoharmonizedkeyperformanceindicators.Booz&Company1MERITSOFSalesandoperationsplanning,awell-lookatthelevelofgranularityandthedocumentedandmatureprocess,isaanalyticsneededtodetermineaccurateSALESANDvitaltooltoincreasecommunication,andmeaningfulforecastsandanal
6、yzeOPERATIONSimproveservicelevels,decreasecosts,businesstrade-offs.ThereareaandbetterplancapacityinallpartsnumberofstepsthattheCPGindustryPLANNINGofasupplychain.However,evencantaketomakesurethatS&OPcompaniesthathavebeenusingS&OPnotonlybringsstrongerresultstoforyearsmaynotbereaping
7、alltheindividualcompaniesbutalsomakesbenefitsitcanoffer.Furthermore,useofnewlyavailablepoint-of-salegiventheever-increasingchallenges(POS)dataandthetailoredbusinessengenderedbycomplexitywithinthestreamsoperatingmodeltobetterCPGindustryvaluechain,S&OPisintegrateacollaborativenetwor
8、kofbecomingharder,requiringanewre
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