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1、TOASTMASTERSINTERNATIONAL®MembershipGrowthTOASTMASTERSINTERNATIONAL®MembershipGrowthToastmastersInternationalP.O.Box9052,MissionViejo,CA92690USAPhone:949-858-8255•Fax:949-858-1207members.toastmasters.org©2010ToastmastersInternational.Allrightsreserved.ToastmastersInternational,t
2、heToastmastersInternationallogoandallotherToastmastersInternationaltrademarksandcopyrightsarethesolepropertyofToastmastersInternationalandmaybeusedonlybypermission.Rev.4/2010Item11592MembershipGrowthTableofContents4Introduction5PrepareYourClubforGrowth7Marketing–It’stheNeedthatM
3、atters8FromProspecttoGuesttoMember10RescuingtheWeakClub–TreatingProblemsasOpportunities[seealsoHowtoRebuildaToastmastersClub(Item1158)]12WhenonTop,StayonTop–IdeaSection16AppendixI20AppendixIIMembershipGrowth3IntroductionIN1924,DR.RALPHC.3.Useofproven“sales”techniquestodevelopgue
4、stsfromSMEDLEYHADADREAM–prospectsandmembersfromgueststohelppeopleimprovetheircommunicationandleadershipskills4.Retentionofcurrentmembersinafriendly,non-threateningenvironment.Thatdreamremains5.Competitionwithintheclub,area,division,anddistrictalivetodaythroughouttheworld,asmembe
5、rsofToastmastersclubseverywherearebenefitingfromtheprogram.Oneconstant6.RecognitionofthoseToastmasterswhogooutoftheirwaytothathasbeenevidentovertheyearsistheneedforclubstooperatesponsornewmembersandmakeothercontributionstothecontinuouslyat“charterstrength”–twentyormoremembers.Onl
6、yclub’soverallstrengththenwilltheclubreachitspotential,andbemostbeneficialtoitsmembers.Becauseofattrition,eachclubmusthaveaconstantinfluxTakeallthesefactorsintoaccountwhenpreparingformember-ofnewmembers.TheneedforToastmastersserviceiseverywhere.shipgrowth.Clubsfromallovertheworldh
7、avegiventheideasonWeallwanttoseemorepeopleservedbytheToastmastersprogram.whichthismanualisbased.Notallofthem,ofcourse,willapplyMostofusareeagertoseizeanychancewegettoputthetalentstoyoursituation.Youwill,however,findplentytochoosefrom.andtechniqueswearedevelopingtouse–butthereares
8、elfishreasonsforwantinggrowthaswell.Withmorememb
