Google Analytics by Justin Cutroni (O'Reilly shortcuts)

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1、GoogleContentsGettingSetupCorrect.....................2HowGoogleAnalyticsWorks........2AnalyticsProfilesandProfileSettings..........11Filters..........................................15GoalsandFunnels........................29byJustinCutroniCommonWebSiteCopyright©2007O'ReillyMedia,Inc.Conf

2、igurations.............................35ISBN:978-0-596-51496-9MarketingCampaignTracking.....47Released:September11,2007E-CommerceTracking.................56CustomSegmentation..................63Webanalyticsistheprocessofmeasur-CRMIntegration..........................66ingyourwebsite,analy

3、zingthedata,TipsandTricks............................69andmakingchangesbasedontheanal-Reference.....................................81ysis.ManybusinessesarejuststartingtoConclusion..................................89learnhowtheycanincreasetheperform-anceoftheirwebsitebyusingwebana-lytics.F

4、ormanypeople,theirfirstexposuretowebanalyticsisGoogleAn-alytics,afreetoolavailabletoeveryone.Althoughanalysisisvitaltowebanalyt-ics,youcan'tdoanalysiswithoutgooddata.ConfiguringGoogleAnalyticscor-rectlyisthekeytocollectinggooddata.ThisShortCutprovidesathoroughde-scriptionofhowtheGoogleAnal

5、yticssystemworks,informationaboutmanydifferenttypesofimplementations,andwaystoavoidcommonpitfalls.Italsosharessomebestpracticestogetyoursetupcorrectthefirsttime.Findmoreatshortcuts.oreilly.comGettingSetupCorrectIwrotethisShortCutforoneprimaryreason:tohelpyouconfigureGoogleAna-lyticscorrect

6、ly.Ifit'snotconfiguredcorrectly,thenyoumayhaveincorrectdata,leadingtoincorrectanalysis.Inmyexperience,gettingGoogleAnalyticsconfig-uredcorrectlyisthebiggestroadblocktousingiteffectively.ThroughouttheShortCut,ItrytoexplainhowGoogleAnalyticsworkssoyoucanunderstandtheimpactofvariousconfigurat

7、ionchoices.Remember,GoogleAnalyticsisusedtoanalyzebusinessdata,whichmeanseachbusinesswillcon-figureitdifferently.Youneedtoidentifywhat'sbestforyourbusinessandconfigureGoogleAnalyticsaccordingly.IbelievethisShortCutcanbeusedintwodistinctways.First,itcanbeusedas