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1、TheElements&PrinciplesofDesignI.IntroductionCertainwebsitesseizeusers’sightsmoreeasily,whileothersdon’t.Why?Sometimeswehavetoremarkouropinionaboutlikesordislikesofwebsites,anditiseasytosayjust“Ilikethis,orIdon’tlikethat…”Butifweareaskedtoanswerthequestionwhy,thenitisverydiffic
2、ulttofindoutthereason.Whichfactorsdoinfluenceonsomeonetohaveacertainattitudetowardawebpage?Theremaybeverymanyreasonsrelatedtoit,butthe‘design’ofthewebpageistheverycriticaloneofthem.II.SignificanceofthetopicEventhoughnotcomprehensiveandelaborated,thedesignelementsandprinciplesd
3、escribedherecanbeananalyzingframeforwebpagedesign.Theycaninformuswheretobegin,whattoprobe,andhowtoanalyze.Forexampledesignerwhoknowsthedesignelementsandprinciplescananalyzethepageintermsofline,color,movements,balance,harmony,andsoforth,whileothersarejustthinkingthatitisappeali
4、ngforthemornot.1*PreparedbyMs.Qamar-Un-NisaDept.ofInformationTechnology.UniversityofGujrat.Thisinformationcanalsogiveanexpressingtooltothewebdesigner.Anovelistcanexpresshisorherthoughtusinglanguage.Awebpagedesigneralsoexpressestheirthoughtoracertainintentionwithelementsofdesig
5、nanddoesiteffectivelyalongwiththedesignprinciples.Ifadesignerwanttosaysomethingthroughthewebpage,thanhemustusetheelements(line,color,etc.)asacommunicationtool.Soitisveryimportanttoknowthekindsandmeaningsofthedesignelementsandprinciples.A.TheElementsofDesignDef.1.Theelementsofd
6、esigncanbethoughtofasthethingsthatmakeupapainting,drawing,designetc.Goodorbad-allpaintingswillcontainmostofifnotall,thesevenelementsofdesign.Def.2.Theelementsarecomponentsorpartswhichcanbeisolatedanddefinedinanyvisualdesignorworkofart.Theyarethestructureofthework,andcancarryaw
7、idevarietyofmessages.Thedetailsmaybedifferentiatedbyresearchers,butherewediscuss‘pointormark’,‘line’,‘shape’,‘forms’,‘space’,‘color’,and‘texture’inthisarticle.1.PointorMarkApointormarkisthesmallestandmostbasicelement.Oftenitisthepersonal'handwriting'oftheartistthatcanbenatural
8、orlearned.Thesecanvaryinsize,value,regularityorirregularity,a
