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ID:39697589
大小:2.17 MB
页数:25页
时间:2019-07-09
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1、Unit9AdvertisementWarmingUpSomefamousadvertisingslogansJustdoit.只管去做。(耐克运动鞋)Obeyyourthirst.服从你的渴望。(雪碧)Itiscomingtrue.一切皆有可能Let’smakethingsbetter.让我们做得更好!Askformore.渴望无限Goodtothelastdrop.Feelthenewspace.体会新领域Theeasiertoremember,thebetter.越简短易记越好。广告用语特点:advertis
2、emententertaining给人娱乐的informative提供有益信息的persuasive有说服力的costly昂贵的deceitful欺诈的instructive有教育意义的interesting有趣的Attractive有吸引的tiresome使人厌烦的Unbelievable难以置信的ReadingAdvertising广告Task1:Readingparagraph1.Whatareadvertisements?Advertisementsareusedtosendcommercialinform
3、ationaboutsomecommoditiesorservicestothepublic.animportantwayofpromotion一种重要的促销方式commercialbusiness商品交易/商业贸易areusedtosend被用于发送thepublic公众beusedtodo.被用于,表示被动。Computercanbeusedtodomanythings.知识拓展usedtodosth过去常常做beusedtodoing习惯于做某事Heusedtoplayfootballwithhisfrien
4、ds.Mymotherisusedtolivinginthecountry.Task2Readingparagraph2Youpaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturaday”.为什么是ing?fashionshow时装表演onthebackof在…背上walk+animal遛…/牵着、赶着…advertisingpromotion广告促销saying做宾补,表示宾语进行的动作,具有主动、进行的含义。comingto…做定语,ing
5、短语做名词及其短语的后置定语。Task3Readingparagraph3讨论(Discussion):第三段是一个长句,如何断句分析?Learnsomeusefulexpressionsbring…to引起,使成为bring…totheattentionof….使…引起…的注意potential潜在的/current当前的bymeansof通过,借助于brochure小册子flyer传单mail邮件poster海报Internetcommercials互联网商业广告andsoon等等Task4:Readingpa
6、ragraph4.Completethefollowingstatementsafterreading1.Brochurescancontain_________________informationif________________.2.Mostadultsreadnewspapers,soputtingadsinnewspapersis_______________________.agreatdealofdesignedwellacommonwayofadvertisingcontain包含,容纳Thepi
7、llcontainsvitamins.Thejarcontainstenglassesofwater.agreatdealof许多,大量。后接不可数名词。Hehasgivenmeagreatdealofhelp.Theyspent_______moneyonthenewhospital.A.agreatdealB.agreatdealofC.agreatmanyD.alargenumberofBTask5:Readingparagraph5.Whataretheadvantagesofpostersandradio
8、ads?bepowerfulin…在…方面有力度appearnewtosb.使人耳目一新passers-by路人Amajoradvantageofradioannouncementisthattheyareusually…这里的that可以省略吗?Task6:Readingparagraph6.Findtheusefulexpressionsandgetth
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