校园餐饮O2O平台项目创业计划书

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1、校园餐饮O2O平台项目创业计划书（此文档为word格式,下载后您可任意修改编辑！）61目录一、执行纲要·······························································51.1项目简介····························································51.2公司简介····························································51.3发展战略·········································

2、···················61.4产品服务····························································61.5市场分析····························································61.5.1小炒类食堂在运营过程中存在的痛点·······························71.5.2需求分析·······················································7二、公司介绍···················

3、············································82.1公司名称与标志······················································82.2公司业务····························································82.2.161目标客户·······················································82.2.2经营内容·············································

4、··········82.2.3经营效果·······················································92.2.4经营宗旨·······················································92.2.5项目的价值·····················································92.3公司发展战略·······················································92.3.1初期······················

5、·····································92.3.2中期··························································102.3.3长期··························································10三、市场分析···························································103.1市场现状及预测··················································

6、··103.1.1北京高校小炒类食堂状况分析···································103.1.2北京高校市场需求现状及预测（以中央民族大学为例）··············13613.2目标市场分析·······················································143.2.1目标市场确定·················································143.2.2市场细分·····················································153

7、.2.3目标市场消费习惯分析·········································173.3市场竞争分析·······················································183.4SWOT分析··························································18四、APP设计与实现····