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1、TEM8READINGEXERCISETEXT01Amagazinesdesignismorethandecoration,morethansimplepackaging.Itexpressesthemagazinesverycharacter.TheAtlanticMonthlyhaslongattemptedtoprovideadesignenvironmentinwhichtwodisparatetraditions--literaryandjournalistic--canco-existin
2、pleasurabledignity.Theredesignthatweintroducewiththisissue--theworkofourartdirector,JudyGarlan--represents,wethink,anotableenhancementofthatenvironment.Garlanexplainssomeofwhatwasinhermindasshebegantocreatethenewdesign:"Isawthisasanopportunitytobringthe
3、lookclosertomatchingtheeleganceandpowerofthewriting,whichthemagazineisknownfor.Theoveralldesignhastobeabletoencompassagreatdiversityofstylesandsubjects--urgentpiecesofreporting,seriousessays,lighterpieces,lifestyle-orientedpieces,shortstories,andpoetry.
4、Wedon’twantlighterpiecestoseemtooheavy,andwedon’twantheavierpiecestoseemtoopretty.Wealsouseabroadrangeofartandphotography,andthedesignhastoworkwellwiththat,too.Atthesametime,themagazineneedstohaveaconsistentfeel,needstounderscorethesensethateverythingin
5、itispartofoneAtlanticworld.TheprimarytypefacesGarlanchoseforthistaskareTimesRoman,foramorereadablebodytype,andBauerBodoni,foramorestylishandflexibledisplaytype(articletitles,largeinitials,andsoon).Otheraspectsofthenewdesignarestructural.Thearticlesinthe
6、frontofthemagazine,whichonceflowedintooneanother,nowstandontheirown,togainprominence.TheTravelcolumn,nowfeaturedineveryissue,hasbeenmovedfromthebacktothefront.Asnotedinthisspacelastmonth,theword“Monthly”rejoins"TheAtlantic"onthecover,afteradecade-longab
7、sence.JudyGarlancametotheAtlanticin1981afterhavingservedastheartdirectorofseveralothermagazines.DuringhertenureheretheAtlantichaswonmorethan300awardsforvisualexcellence.FromtheSocietyofillustrators,theAmericanInstituteofGraphicArts,theArtDirectorsClub,C
8、ommunicationArts,andelsewhere.Garlanwasinvariouswaysassistedintheredesignbytheentireart-departmentstaff:RobinGilmore,Barnes,BetsyUrrico,GillianKahn,andLisaManning.TheartistNicholasGaetanocontributedaswell:heredrewourcolophon(thef
