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1、ContagiouscultureAviralhitfromSouthKoreaisarudewake-upcalltoaspiringChineseartistsandentertainersthatculturalproductsneedspontaneityanddiversity.TheimmensepopularityofGangnamStyleispuzzlingtomanyChinese,especiallythosewhosearchforsocialsignificanceinminutiae.AsIcountmyselfasoneofthegroup,h
2、ereismytwocentsaboutthestrangephenomenonofaSouthKoreanrapperwhoisneithermatineeidol,norPavarottiorNureyevreincarnate,butwhosenumberhastakentheworldbystorm.GangnamStyleisnohighart.Yes,ithasacatchytuneanddancemovessochildisheveryonecanimitate.Haditusedthreeoctavesandpolishedchoreographyonlyt
3、raineddancerscanpulloff,itwouldneverhavegainedsuchawideaudience.Now,Chinaproducesitsownequivalentsofsurprisehitsthatcanbeexplainedonlybytheirsheersimplicityinmelodyorabsurdityinstyle.Inthelate1990s,therewasMyHeartIsTooSoft;thenewcenturysawMiceLoveRice,andmostrecentlyitwasdanceversionsoffol
4、k-stylesongsbytheduoPhoenixLegend.Theyarenotcriticaldarlings,buttheyinvariablyclickwiththebroadpublicfortheirendlesshummability.Asamatteroffact,itisfairlydifficultforacritictosaytheyareafadandwillvanishbeforeyouknowit.Suchistheirpenetrationintothesocietythateveryonewantstojumponthebandwago
5、n,includingpoliticianswhowanttobeseenasmembersofthepeople.Populismdictatesthatifyoudon'tgoalongwiththemassandwhattheyenjoy,youareisolatingyourselfintoanenclaveofcynicsandeliteswhobelievethemselvestobebetterthantherestofus.TheWesternworldcertainlyhasitsshareofgoofysongsaccompaniedbyequallyg
6、oofydancesteps.In1994,theUSwassweptbyaSpanishdancesongcalledMacarena.LikeGangnamStyle,itwasaidedbythemusicvideo,whichfeaturedverysimplehandmovements.Allofasudden,everyoneonTVwasdoingthesamemoveandhummingthesametune.Thefunnythingis,theforeignlanguagesinthelyricsdonotinanywayhampertheirprair
7、ie-firedisseminationinEnglish-speakingcountries.Rather,theyformpartofthecharm.FromwhereIcansee,mostpeoplesimplytookitasgibberishandneverbotheredtofindoutwhatthesongswereabout.Themusicandthevideowereenoughforthemtorelatetoandpartakeinwhatturnedouttobecollective
