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1、AnEvaluativeReportofLondonFashionWeekend20131.IntroductionLondonisoneofthebirthplacesoffashioncreations.Designerscanfullyperformtalenthere,thusfashiondesignindustryhasbeenbornhereandthrivedfordecades.Dynamic,creativeandcharmingcanbeexplainedtheannualLondonFashionWeek.(d’Ovidi
2、o,2010,p354)EachyearinFebruary,morethan50trendydesignerswillholdtheirnewestshowsatLondonFashionWeek.Therearealsomanyoutstandingexhibitions,partiesandperformancesatthatperiod.WhetherattheT-stage,museumsandgalleries,orinfamousrestaurants,bars,nightclubs,orjustinthecitystreets,t
3、hewholecityshowsplendidclothingeverywhere.Besidesshowing,numeroustradingandconsumingalsohappenhere,whichimprovethefashionandtourismindustrylargely.(Aspers,2010,p189-207)2013LondonFashionWeeklastedfrom14thFebruarytill24thFebruarythisyear.Theformalshowswereheldbetween15thto19th
4、,whichbelongedtointernalfashionshowsandcommercialactivities.ThefollowingLondonFashionWeekendallowedthepublictotakepartinandgetintouchwithpowerfulLondonfashionculturewhichstartedat21standendedat24th.Themainactivitieswereshoppingandexhibitions.Ihavealwaysbeeninterestedinthefash
5、ionindustry,andIhadalsoreceivedadesignerfriend’sinvitation,soIparticipatedinthisimportantannualeventthisyear,witnessedseveralfashionshowsandaseriesofexhibitions.Asacustomer,myoverallexperiencewaseverynice.However,Ialsohadsomedisappointingexperienceduetothemanagementandsomeoth
6、erfactors.ThusImakeanevaluativereportbaseduponthecriticalobservationofLondonFashionWeek2013.(LondonFashionWeekwebsite,2013)2.ResearchstrategyBeforeattendingtheevent,ImadeachecklistinordertorecordeverydetailIobservedandmadecriticalevaluationofLondonFashionWeek2013.Mygoalistoma
7、kethemostoutmyLondonFashionWeek2013experiencebygatheringthemostrelevantinformationaboutthetreatmentinanaccurate,objectivemanner.Ipaidmuchattentiontothelittlethingsandthebigthings.Iusedthechecklistbelowasaguidetohelpmeinidentifyareasthatmayneedattentioninmycustomerexperience.I
8、filledoutassoonaspossibletogetanaccurateevaluationofthemyexperience.
