AG Barr 案例中英对照

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1、Examination试卷ThisexaminationisbasedonthecasestudyofAGBarrplcwhichyouhavebeenabletoreadbeforehand.Thecopywhichaccompaniesthisexaminationisthesameastheoneyouhavealreadyseen.本次考试是基于你们手中拿到的Barr公司的案例。考试中你们所拿到的案例跟你们现在看到的是一模一样的。Thequestionsarebasedonthecasestudymaterialandyoushouldmakeuseofexamplesdrawnfro

2、mthecasestudytoillustrateyouranswers.YoushouldalsomakereferencetoconceptsandideaswhichyouhavestudiedinthefollowingfourUnitsinyourHND:考试题目是基于案例的，所以在你的回答中你需要引用案例。你的回答也需要涉及你在HND以下科目中学习到的各种知识和概念：BusinessAccounting商务会计EconomicIssues:AnIntroduction经济理论基础Marketing:AnIntroduction市场学ManagingPeopleandOrganisa

3、tions人力与组织管理YouarenotrequiredtorefertomaterialfromanyotherUnits.除此之外你不需要引用其他学科的知识。AttemptALLquestions.YouhaveTHREEhoursinwhichtocompletethepaper.所有题目都要回答，你有三小时来完成这些题目1(a)AnalysetheadvantagesanddisadvantagestoBarr’sofitsproductmix.10分析Barr公司产品组合的优点和缺点。(b)ThedemandforBarr’sproductsisprobablypriceelast

4、ic.ExplainhowthismayinfluencethewayinwhichBarr’smarketsitproducts.5(15)对Barr的产品需求很有可能受价格弹性的影响。解释价格弹性怎样影响Barr对其的产品推广方式。2Barr’shasbeeninexistenceforoveracenturyduringwhichtimemanyofitsoriginalcompetitorshavedisappeared.Makinguseofexamples,analysethevariouswaysinwhichBarr’sinteractswithitsexternalenvir

5、onment.(12)Barr公司已经有一百多年历史，在此期间它的很多竞争对手都已经消失了。举例分析Barr是怎样应对外部环境的。3(a)FidelityGrowthTrustisastakeholderinAGBarrplc.Assuchitmaywishtomakeuseofinformationsuchasthatcontainedinthecasestudy.Whichinformationislikelytobeofvaluetosuchanorganisationandwhy?FidelityGrowthTrust是Barr的股东。作为股东，他可能用到案例中提到的哪些信息？用作何种

6、用途？10(b)IdentifyONEitemofinformationfromAppendix6whichbothFidelityGrowthTrustandseniormanagementinBarr’scoulduseasameasuretomonitortheeffectivenessofthecompany.Explainhowtheinformationyouhavechosencanmeettherequirementsofeachofthetwocompanies.从附录6里面选一条FidelityGrowthTrust和Barr的高管都可以用来监管公司效率的信息。解释这条信息

7、为什么分别对两个公司都有用。8(18)4Barr’shasseveralpartnershipagreementssuchasthosewithPepsiinRussiaandwithPernodRicardandUnileverintheUK.InthelightofBarr’sexperienceoftheseagreements,analysethelikelyadvantagesanddi