Implementing New Business Models in For-Profit and Non-Profit Organizations Technologies and Applications

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1、ImplementingNewBusinessModelsinFor-ProfitandNon-ProfitOrganizations:TechnologiesandApplicationsTeFuChenLunghwaUniversityofScienceandTechnology,TaiwanBUSINESSSCIENCEREFERENCEHershey•NewYorkSeniorEditorialDirector:KristinKlingerDirectorofBookPublications:JuliaMosemannEditorialDirector:LindsayJohns

2、tonAcquisitionsEditor:ErikaCarterDevelopmentEditor:JoelGamonProductionCoordinator:JamieSnavelyTypesetters:KeithGlazewski&NataliePronioCoverDesign:NickNewcomerPublishedintheUnitedStatesofAmericabyBusinessScienceReference(animprintofIGIGlobal)701E.ChocolateAvenueHersheyPA17033Tel:717-533-8845Fax:7

3、17-533-8661E-mail:cust@igi-global.comWebsite:http://www.igi-global.com/referenceCopyright©2011byIGIGlobal.Allrightsreserved.Nopartofthispublicationmaybereproduced,storedordistributedinanyformorbyanymeans,electronicormechanical,includingphotocopying,withoutwrittenpermissionfromthepublisher.Produc

4、torcompanynamesusedinthissetareforidentificationpurposesonly.InclusionofthenamesoftheproductsorcompaniesdoesnotindicateaclaimofownershipbyIGIGlobalofthetrademarkorregisteredtrademark.LibraryofCongressCataloging-in-PublicationDataImplementingnewbusinessmodelsinfor-profitandnon-profitorganizations

5、:technologiesandapplications/TeFuChen,editor.p.cm.Includesbibliographicalreferencesandindex.Summary:"ThisbookprovidesrelevanttheoreticalframeworksandthelatestempiricalresearchfindingsonanewplatformofbusinessmodelsandexplorestherelationshipbetweenthenewBusiness2.0allianceandWeb2.0"--Providedbypub

6、lisher.ISBN978-1-60960-129-4(hbk.)--ISBN978-1-60960-131-7(ebook)1.Informationtechnology--Management.2.Web2.0.3.Onlinesocialnetworks--Economicaspects.4.Management--Socialaspects.5.Businessplanning.I.Chen,TeFuHD30.2.I4852011658.4'012--dc222010051773BritishCataloguinginPublicationDataACataloguingin

7、PublicationrecordforthisbookisavailablefromtheBritishLibrary.Allworkcontributedtothisbookisnew,previously-unpublishedmaterial.Theviewsexpressedinthisbookarethoseoftheauthors,butnotnecessarilyofthepublisher.TableofContentsFor