论坛精华 给学生

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1、老外建议HiBob,IhavehelpedmanysmallChinesecompanieslearnaboutsellingintoWesternmarkets,Ithinkthatisgoodforthosewhoaresellingandthosewhoarebuying.AmIcorrectinassumingthatyournameisn'treallyBobbutthatyouhavechosenthisnametosoundmoreWestern?LotsofChinesepeopledothisbecauset

2、heythinkitwillhelpthemwhensellingintoWesternmarketplaces--thetruthisthatitcanoftenbeabadthingtodoasitisaformofdishonesty.Peoplearemorelikelytobuyfromsomeonetheytrustandusingafalsenamedoesnotcreatetrust.PeopleintheWestaregrowingincreasinglyusedtodealingwithChineseent

3、repreneursandyoushouldbeproudofyourrealnameanduseit--ortheclosestapproximationyoucangettoitwhenwritteninEnglish.HowmanyWesternpeopledoyouseeadoptingChinesenameswhentheywishtodobusinessinChina?Almostnone.Youneedadecentwebsiteifyouwan'ttopromoteyourproduct.Itriedtovis

4、itthewebsiteyousentalinktoandmostofthetimeitcouldnotbedisplayed.Thisisbad.Inmarketing,youonlygetonechancetomakeafirstimpressionandifthatimpressionisthatyourwebsitedoesnotworkthenprospectivecustomersareunlikelytotryagain.Mostpeopleyouaretryingtoselltoareverybusy,youn

5、eedtomakesureyouarenotwastingtheirtime.Perhapsitisdifficulttogetgoodweb-hostinginChina.IfthatisthecasethenyoushouldspendalittlemoneyandhostyourwebsiteinamorereliablelocationsuchastheUSA.WebsitehostingcanbeverycheapintheUSA--justUS$5permonthinmanyplaces.Also,thewebsi

6、teisinChinese,notEnglish.Mostofyour(international)marketwillbeEnglish-speakingandsowillnotbeabletoreadtheinformationonthatwebsite.YoushouldhaveittranslatedintoGOODEnglish.FartoomanyChinesecompaniestryingtoselltoWesternmarketshaveverypoorlytranslatedwebsitesandthisbe

7、comesajoke.Peoplelaughatthebadspellingandgrammar,makingitdifficulttoconvincethemthatyouhaveaqualityproductworthpurchasing.IhavehelpedanumberofChinesecompaniesbycorrectingthebadEnglishontheirwebsites(Idonotchargeforthisservice,IwanttohelpChinesebusiness-peoplesucceed

8、inWesternmarketssoIdoitforfree).Alsobeverycarefulaboutnamesandphrases.Onthewebsiteyouhavelinkedtoisthephrase"EasyGoing".Whatdoesthismean?I