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1、CiscoChina:BuildingtheNextGlobalCenterforProductLocalizationDuringaninterviewwiththeSanJoseMercuryNewsinJanuary2008,JohnChambers(CEOofCiscoSystems)explainedwhyhiscompanyismakingabigbetonemergingmarkets:Thislastyear,emergingmarketspassedthedevelopedmarketsforthefirsttimeinhundredsofyears(into
2、talgrossdomesticproduct,orGDP).Intermsofpurchasingpower,theemergingmarketsareforthefirsttimebiggerthanthedevelopedmarkets.GDPgrowthinemergingmarketsisdwarfingthatofthedevelopedmarkets.Andunlikewhatoccurredadecadeortwoago,itisnowtheemergingcountriesthatareactuallyleadingintechnologyimple-ment
3、ation.Wehaven’tseenthatbefore.Tocatch[these]marketsintransformation,it’sgottobe:Isthetimingrightbythe(country’s)leadershipandisthetechnologytimingright?AtCisco,Iwouldexpectouremergingmarketstogrowatdoubletherateofourcom-panyasawhole.Inthefollowinginterview,AmyZhang(DirectorofEngineeringforCi
4、sco’sR&DCenterinShanghai)explainshowher25-persondevelopmentteam,basedinSanJoseandShanghai,isbuildingtheunderlyinginfrastructuretosupportCisco’sproductglobalizationmodelvis-à-visemergingmarkets,andhowthismayleadtoChinabecomingCisco’sglobalcenterforproductlocalization.LISA:HowwouldyoudescribeC
5、isco’scurrentprod-uctglobalizationmodel?Inanutshell?Hassle-freetranslation!AmyZhang:CiscoisabitdifferentfrommanyothercompaniesinthatanyoneproductgroupcaneasilybeoverUSD2billioninsize.Eachoneisamedium-sized©2008LISA•Allrightsreserved14LISAInterview:CiscoChinaenterprise,sothismeansthateachoneh
6、asmanydifferentproductsthatgeneratemanydifferenttypesofcontent—e.g.,HTML,phoneUI,doc-umentation—andlotsofit.EverysinglegroupwithinCiscohasdifferentneeds.Andthispresentsabigchallengetoanygroup,suchasmine,thatisinchargeofprovidingtoolsandworkflowtosupporttheseneeds.Andwesup-porteverything—thec
7、orporatewebsitethatnowcovers75countries(in-cluding28localizedversions),softwarecode,legaldocuments—everything.The#1issueidentifiedbyCisco’sglobalsalesforcewasglobalizationAbouttwoyearsago,the#1issueidentifiedbyCisco’sglobalsalesforcewasglobalizatio
