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1、Contents2Abouttheresearch4Executivesummary7Introduction:RacingaheadAsia’smobileleapfrogTheimportanceofinfrastructure10Chapter1:ConnectingagenerationChatandmessengerservicesEngagemententwinedMobilegamingadoptionVideostreaming18Chapter2:Confrontingmillennialpre
2、ferences20Conclusion:DriversofachangingworldAbouttheresearchAsia’sdigitalmillennials:Mobile,socialandborderlessisanEconomistIntelligenceUnitreport,commissionedbytheSingaporeEconomicDevelopmentBoard.Itisthefirstofatwo-partresearchprogrammethatexploreshowmillen
3、nialsareshapingthedigitaleconomythroughtheiruseofonlineandmobiletechnologiesforrecreationandcommerce.Inparticular,itexaminesthewaysinwhichtheconsumerbehaviouranddigitalhabitsofmillennialsinAsiaconvergeordivergefromthoseinotherpartsoftheworld.Thisbriefingpaper
4、isbasedupontwostrandsofresearch:•Inearly2018,TheEconomistIntelligenceUnitsurveyed826millennialsacross12countriesinthefollowinggeographies:South-eastAsia(Indonesia,Singapore),EastAsia(China,SouthKorea)andtheWest(Denmark,Finland,Germany,Iceland,Norway,Sweden,th
5、eUKandtheUS)tocomparethedifferentregions’trends.Thesurveysampleisdividedevenlybygenderandagegroups,18-26and27-35.826millennialsacross12countries•Inadditiontothesurvey,weconductedaseriesofin-depthinterviewswithexperts.Ourthanksareduetothefollowingindividualsfo
6、rtheirtimeandinsights:-JiejingChen,co-founder,Circl-AndyChun,regionaldirector,technologyinnovation,PrudentialCorporationAsia-GregDay,vice-presidentandchiefsecurityofficer,EMEA,PaloAltoNetworks-BenGrossmann,co-founderandCEO,Magnopus©TheEconomistIntelligenceUni
7、tLimited2019-ShaneHappach,executivevice-presidentandheadofglobale-commerce,Worldpay-BabakHodjat,co-founderandCEO,SentientTechnologies-TimothyLee,founderandCEO,Circl-SomaRamasamy,vice-president,cross-bordermarketsandinternationalbusinessdevelopment,PayPal-Serg
8、ioSalvador,talentadviserandexecutivecoach,EgonZehnder-JoanneWaage,generalmanager,CrunchyrollThereportwaseditedbyCharlesRossandMichaelGold.HuiQiYowprovidededitorialsupport.TheEconomistInte
