Pearson.Marketing.Metrics.Nov.2009英文文献资料

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1、MARKETINGMETRICSSECONDEDITIONFromtheLibraryofRossHagglundDownloadatWoweBook.ComThispageintentionallyleftblankFromtheLibraryofRossHagglundDownloadatWoweBook.ComMARKETINGMETRICSSECONDEDITIONTHEDEFINITIVEGUIDETOMEASURINGMARKETINGPERFORMANCEPaulW.FarrisNeilT.BendlePhillipE.Pfei

2、ferDavidJ.ReibsteinFromtheLibraryofRossHagglundDownloadatWoweBook.ComVicePresident,Publisher:TimMooreAssociatePublisherandDirectorofMarketing:AmyNeidlingerExecutiveEditor:JeanneGlasserEditorialAssistant:MyeshaGrahamOperationsManager:GinaKanouseSeniorMarketingManager:JuliePh

3、iferPublicityManager:LauraCzajaAssistantMarketingManager:MeganColvinCoverDesigner:ChutiPrasertsithManagingEditor:KristyHartSeniorProjectEditor:LoriLyonsCopyEditor:GeneilBreezeProofreader:DebbieWilliamsSeniorIndexer:CherylLenserCompositor:NonieRatcliffManufacturingBuyer:DanU

4、hrig©2010byPearsonEducation,Inc.PublishingasFTPressUpperSaddleRiver,NewJersey07458FTPressoffersexcellentdiscountsonthisbookwhenorderedinquantityforbulkpurchasesorspecialsales.Formoreinformation,pleasecontactU.S.CorporateandGovernmentSales,1-800-382-3419,corpsales@pearsontec

5、hgroup.com.ForsalesoutsidetheU.S.,pleasecontactInternationalSalesatinternational@pearson.com.Companyandproductnamesmentionedhereinarethetrademarksorregisteredtrademarksoftheirrespectiveowners.Allrightsreserved.Nopartofthisbookmaybereproduced,inanyformorbyanymeans,withoutper

6、missioninwritingfromthepublisher.PrintedintheUnitedStatesofAmericaFirstPrintingFebruary2010ISBN-10:0-13-705829-2ISBN-13:978-0-13-705829-7PearsonEducationLTD.PearsonEducationAustraliaPTY,Limited.PearsonEducationSingapore,Pte.Ltd.PearsonEducationNorthAsia,Ltd.PearsonEducation

7、Canada,Ltd.PearsonEducacióndeMexico,S.A.deC.V.PearsonEducation—JapanPearsonEducationMalaysia,Pte.Ltd.LibraryofCongressCataloging-in-PublicationDataMarketingmetrics:TheDefinitiveGuidetoMeasuringMarketingPerformance/PaulW.Farris...[etal.].p.cm.Rev.ed.of:Marketingmetrics:50+me

8、tricseveryexecutiveshouldmaster.2006.Includesbibliographicalreferencesandindex.ISB