NielsenSocialMediaReport2012_FINAL英文文献资料

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1、STATEOFTHEMEDIA:THESOCIALMEDIAREPORT2012SOCIALMEDIAISCOMINGOFAGESocialmediaandsocialnetworkingarenolongerintheirinfancy.SincetheemergenceofthefirstsocialHowissocialmediaimpactingmarketing?medianetworkssometwodecadesago,socialmediahascontinuedtoevolvea

2、ndofferconsumersaroundtheworldnewandmeaningfulwaystoengagewiththepeople,events,andbrandsthatmatterSOCIALWORD-OF-MOUTHtothem.Nowyearslater,socialmediaisstillgrowingrapidlyandhasbecomeanintegralpartofourSocialmediaenablesconsumerstogenerateandtapintoth

3、eopinionsofanexponentiallylargerdailylives.Today,socialnetworkingistrulyaglobalphenomenon.universe.Whileword-of-mouthhasalwaysbeenimportant,itsscopewaspreviouslylimitedtothepeopleyouknewandinteractedwithonadailybasis.Socialmediahasremovedthatlimitati

4、onandWhat’sdrivingthecontinuedgrowthofsocialmedia?givennewpowertoconsumers.MOBILEHYPER-INFORMEDCONSUMERSMorepeopleareusingsmartphonesandtabletstoaccesssocialmedia.ThepersonalcomputerisstillSocialmediaistransformingthewaythatconsumersacrosstheglobemak

5、epurchasedecisions.atthecenterofthesocialnetworkingexperience,butconsumersareincreasinglylookingtootherConsumersaroundtheworldareusingsocialmediatolearnaboutotherconsumers’experiences,finddevicestoconnectonsocialmedia.Timespentonmobileappsandthemobile

6、webaccountfor63moreinformationaboutbrands,productsandservices,andtofinddealsandpurchaseincentives.percentoftheyear-over-yeargrowthinoveralltimespentusingsocialmedia.Forty-sixpercentofsocialmediauserssaytheyusetheirsmartphonetoaccesssocialmedia;16perce

7、ntsaytheyconnectOPPORTUNITYFORENGAGEMENTtosocialmediausingatablet.Withmoreconnectivity,consumershavemorefreedomtousesocialConsumerattitudestowardadvertisingonsocialmediaarestillevolving.Thoughroughlyone-thirdmediawhereverandwhenevertheywant.ofsocialm

8、ediausersfindadsonsocialnetworkingsitesmoreannoyingthanothertypesofInternetadvertisements,researchsuggestthatthereareopportunitiesformarketerstoengagewithconsumersPROLIFERATIONviasocialmedia.Morethanaquarterofsocialmediauserssaytheyaremorelikelytopaya