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1、VALUATIONThisbookisprintedonacid-freepaper.MEASURINGANDCopyright©1990,1994,2000,2005byMcKinsey&Company,Inc.Allrightsreserved.PublishedbyJohnWiley&Sons,Inc.,Hoboken,NewJersey.MANAGINGTHEPublishedsimultaneouslyinCanada.Nopartofthispublicationmayberepr
2、oduced,storedinaretrievalsystem,ortransmittedinanyformorbyanymeans,electronic,mechanical,photocopying,recording,scanning,orVALUEOFotherwise,exceptaspermittedunderSection107or108ofthe1976UnitedStatesCopyrightAct,withouteitherthepriorwrittenpermissiono
3、fthePublisher,orauthorizationthroughCOMPANIESpaymentoftheappropriateper-copyfeetotheCopyrightClearanceCenter,Inc.,222RosewoodDrive,Danvers,MA01923,978-750-8400,fax978-646-8600,oronthewebatwww.copyright.com.RequeststothePublisherforpermissionshouldbea
4、ddressedtothePermissionsDepartment,JohnWiley&Sons,Inc.,111RiverStreet,Hoboken,NJ07030,201-748-6011,fax201-748-6008,oronlineathttp://www.wiley.com/go/permissions.FOURTHEDITIONLimitofLiability/DisclaimerofWarranty:Whilethepublisherandauthorhaveusedthei
5、rbesteffortsinpreparingthisbook,theymakenorepresentationsorwarrantieswithrespecttotheaccuracyorcompletenessofthecontentsofthisbookandspecificallydisclaimanyimpliedwarrantiesofmerchantabilityorfitnessforaparticularpurpose.Nowarrantymaybecreatedorexten
6、dedbysalesrepresentativesorwrittensalesmaterials.Theadviceandstrategiescontainedhereinmaynotbesuitableforyoursituation.Youshouldconsultwithaprofessionalwhereappropriate.NeitherthepublishernorauthorshallbeliableforanylossofprofitoranyMcKinsey&Companyo
7、thercommercialdamages,includingbutnotlimitedtospecial,incidental,consequential,orotherdamages.DesignationsusedbycompaniestodistinguishtheirproductsareoftenclaimedasTimKollertrademarks.InallinstanceswhereJohnWiley&Sons,Inc.,isawareofaclaim,theproductn
8、amesappearwithinitialcapitalorallcapitalletters.Readers,however,shouldcontacttheMarcGoedhartappropriatecompaniesformorecompleteinformationregardingtrademarksandregistration.Forgeneralinformationonourotherproductsandservices,ortechnicalsupport,pleaseD
