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1、日用品怎样做营销？Whatisthemarketingofdailynecessities?Source:editor03:2008-07-24browsing:27times[printingpapers]Inthecaseofdailynecessities,itisthemarketthatgraspsthechannel.Theunitpriceislow,theunitprofitissmall,theconsumptionfaceiswide,theconsumptionfrequencyishigh,mustdependonextensivemarke
2、ttoproducescalesalesabilitytobeprofitable;Itisimpossibleforthemanufacturertooperateinlargearea,relyingonthesoleagent,distributor,retaildistribution.Thechanneliscomplex,trivial,therouteislong,thesalepointismuch,thecomprehensivequalityofthedealerinthechannelislowerthantheotherindustry.Th
3、esecharacteristicsdeterminethehighdependenceofthecommodityindustryontherouteandthedifficultyofmanagingit.Italsodeterminesthatcommoditymarketingmustholdontotwocoreissues-priceandprofit.Changetotherebate:PepsicenterForthedealerincentives,manyenterpriseswillrebaterewardpolicy,purposeisthr
4、oughtherebatetomobilizetheirenthusiasm.Rebateisreferstothemanufactureraccordingtocertaincriteria,intheformofcashorinkindtothedealerreward,thelaggingbehindofrebatesreallyis-thepurposeofprocessmanagementandsales.Coca-Cola'smanagementhasacatchphrase:theprocessisgoodandtheresultsarenatural
5、.Processmanagementisbysettingupallkindsofincentivemeasurestoensurethedealertothestandardizationofmarketoperation,toensurethehealthoftoday'smarketcultivation,inordertoachievetheprofittargetoftomorrow.Awardsrangeroughlyasfollows:shopgoodsrate,vividandopenanaccountrate(withlocalzerogroupo
6、fcustomerswhobroughtin)items,fullyreplenishonr'sstock,safetystock,abidebythedesignatedareasales,speciallypin(donotsellcompetinggoods),activedistribution,creditpayment.Rate,vividness,andopeningratearethemostbasicmarketjobsandarethefocusofthefocus.Keepingthesales,standardizingpricesandpa
7、yingtherighttokeepthemarketinplacecanpreventthemarketfrom"cancer"--theresultofabadpriceandbaddebts;Thesafetyinventory,thewholeproductentry,thedistributionofthepositive,thepromotioncooperation,canenablethevariousmarketingstrategiesofthecompanytobeimplementedeffectively.Rigorousprocess
