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1、Question:Whatdoyouthinkofonlineshopping?1.Whatistheonlineshopping?2.Whataretheadvantagesofonlineshopping?3.Whatarethedisadvantagesofonlineshopping?4.Examplesweusuallyseeaboutonlineshopping.5.Whatpeopleareworriedabout?Answer:ThecontentofonlineshoppingOnlineshoppingisthe
2、processwherebyconsumersdirectlybuygoodsorservicesfromasellerinreal-time,withoutanintermediary（中间媒介）service,overtheInternet.Itisaformofelectroniccommerce.Anonlineshop,e-shop,e-store,internetshop,web-shop,webstore,onlinestore,orvirtualstoreevokesthephysicalanalogyofbuyin
3、gproductsorservicesatabricks-and-mortar（传统的实体企业）retailerorinashoppingcentre.TheprocessiscalledBusiness-to-Consumer(B2C)onlineshopping.WhenabusinessbuysfromanotherbusinessitiscalledBusiness-to-Business(B2B)onlineshopping.In1990TimBerners-LeecreatedthefirstWorldWideWebse
4、rverandbrowser.Itopenedforcommercialusein1991.In1994otheradvancestookplace,suchasonlinebankingandtheopeningofanonlinepizzashopbyPizzaHut.Duringthatsameyear,NetscapeintroducedSSLencryption（加密）ofdatatransferredonline,whichhasbecomeessentialforsecureonlineshopping.Alsoin1
5、994theGermancompanyIntershopintroducedits14firstonlineshoppingsystem.In1995Amazonlauncheditsonlineshoppingsite,andin1996eBay（易趣—知名的购物网站）appeared.Inrecentyears,onlineshoppinghasbecomepopular;however,itstillcaterstothemiddleandupperclass.Inordertoshoponline,onemustbeable
6、tohaveaccesstoacomputer,abankaccountandadebitcard.Shoppinghasevolvedwiththegrowthoftechnology.AccordingtoresearchfoundintheJournalofElectronicCommerce,ifonefocusesonthedemographic（人口统计学）characteristicsofthein-homeshopper,ingeneral,thehigherthelevelofeducation,income,an
7、doccupationoftheheadofthehousehold,themorefavourabletheperceptionofnon-storeshopping.,Enrique.(2005)TheImpactofInternetUserShoppingPatternsandDemographicsonConsumerMobileBuyingBehavior.JournalofElectronicCommerceResearch,Aninfluentialfactorinconsumerattitudetowardsnon-
8、storeshoppingisexposuretotechnology,sinceithasbeendemonstratedthatincreasedexposuretotechnologyincreasestheprobabilit
