《大众文学》PPT课件

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1、consumercultureTheHauntedSuperstoreIKEASupermarketThedepartmentstoreandtheSupermarkertthedelimmaofshoppingtwosortsofshoppersthechangedimageofconsumertheirdifferencesIKEAWeenjoy,wegoshopping;Wego,weareimposed.Weareaffective,easilycontrolledbyourdesire.Fulfillmentof

2、ourdesire:avoidingacertaininnerimbalancegratifyingofourvanityincliningtodisplayfillingourinnervoidTwoshoppersThefirstshopper:takeonlywhatshewantsThesecondshopper:susceptibletoalltheattractionsoftheplaceBoth,wheninaparticularframeofmind,becometheotherone.Webelieve,

3、notwhatitis,butwhatwewanttobelieve.thechangedimageofconsumerNolongerafool"Ceasingtobeseenaspassive,exploited,anddim,theconsumerhasceasedtobeasfemale."http://www.xinli001.com/info/5386/（网络心理学：互联网的女性主义特征）Thedepartmentstore19thcenturyleisured,middle-classengenderdesi

4、refeminineandfashionableThesupermarket20thcenturyself-service,standardproductsmeetnecessitymassiveandmaterialisticEvencat!!!BlueJeansworkleisurepopulistsentiments:democracy,independence,equality,freedomandfraternityAsupporterofPopulism,apoliticalphilosophyurgingso

5、cialandpoliticalsystemchangethatfavors"thepeople"over"theelites",orfavorsthecommonpeopleovertherichandwealthybusinessowners.----FromWikipedia,thefreeencyclopediaElitevs.PopulistStatusMarkersbluejeans,base-linetaste,ddistinction(classlessness)(hierarchy)balanceCons

6、picuousPovertyThepopularityofwornjeansLabelingdesignerjeansOrnamentationEroticizationStatusPloydemocratizingde-democratizingIrony