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1、Passage1 BythetimetheOlympicsbegininAtlantathissummer,thebusinessworldwillhavespentmorethan$1billiontolinktheirnamesandproductstotheOlympicGames.Thereare10WorldwideSponsors,10CentennialOlympicPartners,about20regularsponsorsandmorethanahundredlicensees.TheAtlantaG
2、ameswillboastan“official"scouringpadandtimepiece,twoofficialgameshows,andthreeofficialvehicles:afamilycar,animportminivanandaluxurysedan. Butwhatexactlydothesecompaniesreapfortheirhugeinvestment?Attheveryleast,theycommandticketstothemostpopularevents,invitationst
3、othebestpartiesandprimehotelrooms.Butmostofall,accordingtoUSPostalService,itispurchasingtherighttospendmoney. Andtherighttospendmoneyisexpensive.Thebiggestbackers,OlympicsponsorslikeAnheuser-Busch,Coca-Cola,Mcdonald'sandXerox,commitupto$40million.But,gettingtheri
4、ghtstotheOlympicringsisonlyhalfthebattle.Theotherhalfisthechallengetosortofwraptheirproductbrandsaroundthatimage.OftenthatmeansTVtime.Andatroughly$400000per30-secondspot,someofthebiggestsponsorshavealreadylockedupeverycommercialslotintheirproductcategoriesthatNBCh
5、astosell. NoteveryoneisconvincedthattheGamesareworththepriceofbusinessadmission.ThebiggestandmostconspicuousnaysayerisNike.Itsspokesmansays:“IfIseeaReebokofficialwhomaynotbeinthebestshapefiringthestartingpistolandCarlLewiswearingNikeshoes,I'mgoingtogowithCarlbeca
6、usethat'stheauthenticlink."Nike'sstrategyishardtoarguewith-insteadofsponsoringtheOlympics,itsponsorsOlympians. YetevenNikewantsapieceoftheAtlanticaction.Alongwithsomeothernonsponsors,NikeistryingtodotdowntownAtlantawithbillboards.Advertisement,it'sanotherOlympice
7、vent.1.By“officialvehicles",theauthormeans.A.automobilesforOlympicofficialsB.automobilesusedinofficialoccasionC.automobilesthattheOlympicparticipantsmustdriveD.automobilesthatallowedtobeartheOlympicsymbol2.WhichofthefollowingisnotanOlympicsponsor?A.USPostalService
8、.B.Nike.C.Coca-Cola.D.Mcdonald's3.Thelastsentenceofthispassageindicates.A.businessestryingtogetpublicityisapartoftheOlympicGamesB.whattheOlympicnon-spon
