《SWOT分析模型英》PPT课件

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1、ConductyourownSWOTanalysisABNETProfessionalDevelopmentToolVersion2.0January29,2007CompetitiveAnalysisWhoaremycompetitors?HowdoIanalyzethem?SWOTPorter’sFiveForcesStrategicGroupMapsPESTanalysisSWOTanalysisandSWOTmatrixStrengthsWeaknessesOpportunitiesStrength-OpportunitystrategiesWeakne

2、ss-OpportunitystrategiesThreatsStrength-ThreatstrategiesWeakness-ThreatstrategiesASWOTanalysishelpsyoumatchyourcompany’sresourcesandcapabilitiestothreatsandopportunitiesinthecompetitiveenvironment.SWOTanalysiscanbeverysubjective,butaddingweightingandcriteriatoeachfactorincreasestheva

3、lidityoftheanalysis.AlsocompletingtheSWOTmatrixcanhelpyoupickthebeststrategytoimplement.CompetitiveAnalysisWhoaremycompetitors?HowdoIanalyzethem?SWOTPorter’sFiveForcesStrategicGroupMapsPESTanalysisSWOTanalysisandSWOTmatrixStrengthsWeaknessesOpportunitiesStrength-Opportunitystrategies

4、Weakness-OpportunitystrategiesThreatsStrength-ThreatstrategiesWeakness-ThreatstrategiesASWOTanalysishelpsyoumatchyourcompany’sresourcesandcapabilitiestothreatsandopportunitiesinthecompetitiveenvironment.SWOTanalysiscanbeverysubjective,butaddingweightingandcriteriatoeachfactorincrease

5、sthevalidityoftheanalysis.AlsocompletingtheSWOTmatrixcanhelpyoupickthebeststrategytoimplement.WhyuseSWOTanalysis?Methodicallyandhonestlyassessingyourcompany’sstrengthsandweaknessesaswellastheopportunitiesandthreatsitfacesgivesyouarareopportunityforobjectiveanalysis.TheSWOTtechnique:i

6、seasytousecombinesquantitativeandqualitativeanalysisencouragesinterdepartmentalcollaborationTomakesureyouranalysisisputtogooduse,includethesebeforeandafterstepsinyouranalysisprocess:SetanobjectivefortheanalysisSetasideadequatetimeforresearchandinformation-gatheringEvaluatetheresultso

7、fyouranalysisagainstyouroriginalobjectiveThiscompetitiveanalysistoolguidesyouthroughtheSWOTtechniqueandwillhelpyoucreateyourownanalysisthatcanhelpyousetastrategicplanorpresentnewideastoyourteam.CompetitiveAnalysisWhoaremycompetitors?HowdoIanalyzethem?SWOTPorter’sFiveForcesStrategicGr

8、oupMapsPESTa