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1、第35卷第2期2014年3月农业现代化研究RESEARCHOFAGRICULTURALMODERNIZATIONVol．35No．2Mar．2014中国葡萄酒产业的现状和趋势及可持续发展对策张红梅，曹晶晶（北方民族大学管理学院旅游系,宁夏银川750021）摘要：在介绍了世界葡萄酒主要生产国葡萄酒产业概况和发展趋势的基础上，从葡萄酒产业的区域种植、产量、市场消费、投资方面，重点分析了中国葡萄酒产业发展的现状及趋势；并指出了我国葡萄酒产业发展中存在的产区建设缺乏整体规划、东西部发展不均衡，产品质量管理滞后，市场营销体系不够成熟等问题。提出了合理规划布局，增强产区整体竞争力；构建
2、葡萄酒产业链管理；加强原产地保护，健全质量认证体系；利用新型营销推广模式，传播葡萄酒文化，促进我国葡萄酒产业可持续发展的对策。关键词：葡萄酒产业；区域种植；市场消费；质量管理；规划布局；可持续发展中图分类号：F590.3文献标识码：A文章编号：1000-0275（2014）02-0183-05StatusandTrendsofChineseWineIndustryandSustainableDevelopmentStrategyZHANGHong-mei,CAOJing-jing（DepartmentofTourism,SchoolofManagement,BeifangUni
3、versityofNationalities,Yinchuan,Ningxia,750021,China）Abstract：Basedontheresearchreview,thewineindustryhasbeenaroundallroundtheworld,notonlylimitedindevelopedcountiesandwesterncountries.Nowadays,wineconsumptioninChinapresentsthetrendofrapidgrowing,China’swineindustryclusterdevelopsinahigherle
4、vel;nonethelessthisindustryisfacingsomechallengesinChina.Assuch,thepurposeofthisstudyistoevaluatethestatusanddevelopingtrendsofChina’swineindustryfromthevariousaspectsnamelyregionalplanting,yield,marketconsumption,andtheinvestment.Dataandinformationfromcurrentliteraturesareusedtoinvestigatet
5、heconditionsofChina’swineindustry.ItwasfoundthatnumerousproblemsimpedethedevelopmentofChina’swineindustryincludinglackofoverallplanningoftheconstructionofexistproducingregion,imbalancedevelopmentbetweeneasternandwesternareas,poorandlagbehindofproductqualitymanagementandpre-maturationofthemar
6、ketingsystem.Thearticleeventuallypointsoutsomedevelopingstrategiesinvolvingreasonablelayoutandenhancecompetitivenessinoverallproducingarea;setupthewineindustrychainmanagement;strengthenoriginprotection,andimprovethequalitycertificationsystem;usethenewmarketingandpromotingmodel,tospreadwinecu
7、ltureandtopromotethesustainabledevelopmentofChina’swineindustry.Keywords：wineindustry;regionalplanting;marketingconsumption;qualitymanagement;planninglayout;sustainabledevelopment可持续发展理论的定义是“满足当代人的需要，又不损害子孙后代并且能够满足其发展需要的能力”。2002年，世界可持续发展首脑会议把经济发展、社
