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1、战略管理课程论文PESTandPorter’sFIVE-FORCESAnalysisonTourism班级：11712姓名：唐振祥学号：11074140450PESTandPorter’sFIVE-FORCESAnalysisonTourismTourismhasgrownatacceleratedpaceoverthelastfewdecadesandforecastsindicateaneverfasterrateofgrowthintothenewMillenium,withAsiaandthePacific
2、becomingthesecondmostimportanttourismdestinationoftheworldby2020.Oneofthepillarsofthetourismindustryhasbeenmankind'sinherentdesiretoseeandlearnabouttheculturalidentifyofdifferentpartsoftheworld.Weanalyzethefactorsofpolicy,economy,societyandtechnologytomakesure
3、theimpactoftourismdevelopmentbroughtbythechangeofthesefactors.POLITILALTheinnovationpolicydeclaredbythegovernmenthaseffectsontourism.First,thegovernmentsupportthetravelagencywithabundanttourismresources,clearsystemtolistonthemarketandseekfinancing.Second,itals
4、osupportthelistedtourismenterprisestorefinanceortakeadvantageofcapitalmarkettoachievemergersandacquisitions.Asaresult,singletraditionaltravelagencieschangeintodiversifieddevelopmentoflargetravelcompanies.Therefore,thetourismenterprisescanimproveoperationaleffi
5、ciency,enhancethebrandandtheircapitalstrength,andindirectlypromotethedevelopmentoftourismresourcesaswellasimproveproductinnovationandservicequality.ECONOMIC1Letmeintroducetheinfluenceofeconomytotourism.TheGDPhasgrownheavilyinrecentyears.Furthermore,thelivingst
6、andardofeveryfamilyhasimproved.Theyrathertoseekthespiritualenjoymentthanthematerialneeds.Sotravelingistheirbestchoicetorelaxthemselves.Besides,theeconomicpolicieshavealargeeffectsontourism.Thegovernmentinvestmuchfundtotheinfrastructure,suchasthecablecarandglas
7、swalkwayinZhangJiajie,whichattractsmoretouriststothere.SOCIALIwillintroducetwobiggestsocialphenomenon,whichhasimpactontourism.Thefirstis“TheTourismGoldenWeek”,likeSpringFestival,NationalDay.ThetouristandtouristincomeincreaseduringtheSpringFestivalandNationalDa
8、yyearbyyear.Itischangingpeopleconsumptioncustomasatouristculture.ThesecondisTheTwoBiggestCrowd,theoldandtheyoung.Theoldandtheyoungtakethebiggestproportionintourismandtheywouldliket
