《BMW宝马》PPT课件

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1、WelcometoBMWcontentsHistoryDevelopServiceProductSaleFOUND:1916HEADQUAETER:MunichSPECIALIZEDIN:Automobile,MotorcycleHistoryHistoryHeadquarterofBMWHistoryTheBMWcompanyisatfirstanaircraftenginefactoryBavariaairplanemanufacturejointstock(BayerischeMotorenWerke)HistoryoldfactoryofBMWAtthattime,bedestr

2、oyed,postwarreconstructionoftwowarperiodworkshopsbuildingsoldfactoryofBMWHistoryNewfactoryofBMWSignofBMWHistoryTheBMWcompanyisatfirstanaircraftenginefactoryBavariaairplanemanufacturejointstock(BayerischeMotorenWerke)CharteredengineerMaxFriz(1883-1966)TheBMWcompanysetsupthefactoryandthegeneralagen

3、cyofovertheworldAffiliates:NorthAmerica,SouthAmerica,Europe,Africa,Asia,Australia,automobileautomobileautomobileautomobileautomobilemotorcycleracingcarBMWproductproductProductThefirstcarofBMWProductformMotorcycletoAutomobileProductVariousstyle'sBMWProductVariousstyle'sBMWProductVariousstyle'sBMWZ

4、,M,XProductVariousstyle'sBMWnew7sum8ProductVariousstyle'sBMWBMW3BMW5Developheightmass,high-performanceandhightechnologyDevelopComfortableelegantsaddleDevelopautomobileengineDevelopsparepartsSalesDesignerofBMWBMWCleanVicepresidentEnergyFrankPresidentofBMW(Chinese)automobiletradeLtd.Karl-HeinzSchmi

5、dSalesBMW'smanagerssellsAutomobile,Motorcycleincomessells２００３—２００６BMWGeneralincomes２００３，Generalincomes415.25(hundredmillionEuro)+５.１%2004，Generalincomes443.35(hundredmillionEuro)+6.8％200５，Generalincomes466.56(hundredmillionEuro)+5.2%200６，Generalincomes489.99(hundredmillionEuro)+5.０%BMWGroup’sdev

6、elopmentinChinaMotorcycletypeVolvoＡudiBMWlengthofwarranty2years100,000kilometer2yearsunlimitedkilometerprotectstofixThe2yearsunlimitedkilometerprotectstofixProtecttofixtermaftersellingeachhasdissimilarityserviceserviceserviceVisionofBMWVisionhigh-performancehightechnologyheightmassDrivingisdeligh

7、tEnjoyBMW,enjoyliving186LastModified:2004兺06懍14粧10:19湰屃2004兺06懍14粧*Source:CONFIDENTIALInformationcollector:skyletterPresentationplayer:letterPowerPointmaker:skyletterSpeaker:sky2007.06.05