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1、TeachingCourseware:NewBusinessEnglish IntensiveReadingBookOneA1NewBusinessEnglish IntensiveReadingBookOneA新编商务英语精读第一册全国商务英语研究会推荐教材HubeiThreeGorgesVocationalandTechnicalCollege21EssentialsofBusiness2Marketing3Career4JobsandOccupations5EatingHabits3NewBusinessEnglishIntensiveReadingBoo
2、kOneAPicture--WordAssociatingGameUnitOneUnitTwoUnitThreeUnitFourUnitFiveUnitOneEssentialsofBusinessUnitTwoMarketingUnitThreeCareerUnitFourJobsandOccupationsUnitFiveEatingHabits4UnitOne---ReadingITheNatureofBusinessWarm--upTextTranslationNotesNewWordsExamplesExercisesExtendedActivitie
3、s5TextTheNatureofBusiness1.Businessisthehumanactivityrelated涉及tomaterialthings.Itisnecessaryforcivilization.Itisfoundinallsocieties,eventhesimplestones.Businessmayincludetheproductionofgoods:Makingairplanes,buildingbuildings,andconstructing构成paperboxesareexamplesofproduction.Itcanals
4、oprovidethefinancing理财融资fortheseactivities.Lendingmoney,tradingstocks股份andbonds有息债券,andsellinginsurance保险policiesrelatetothesecuring获得ofcapital资本forbusinessactivities.Otherformsofbusinessincludemerchandising买卖,whichisthesellingofproducts,andprovidingvariousservices,suchasaccounting会计
5、,distributing分发,andrepairs.Business,then,istheactivityofproducinganddistributinggoodsandservices.62.Inourstudyofbusiness,itisnecessarytounderstandthefourbasicfactors因素ofproduction.Thesefourfactorsareland,labor,capital,andentrepreneurship企业家素质.Whatismeantbythesefourterms?3.Inordertopr
6、oducethings,itisnecessarytouseland.Here,thetermlandisusedinthemostgeneralway.Itrefers提及notonlytoapieceofrealestate房地产wherewemightbuildafactory,butitalsomeansalltherawmaterialsusedforproduction.Someoftheserawmaterialsarefoundontheearth’ssurface,suchastrees,whichyield出产woodforlumber成材.
7、Otherrawmaterialsarefoundundertheearth’ssurfaceinminesandoilwells,andstillotherrawmaterialsmaybeextracted取出fromtheair.Alltherawmaterialsforproductioncomefromtheland,theair,andtheoceans.74.Laborreferstotheuseofmentalorphysicalworktoproducegoods.Mostlaborchangesrawmaterialsintofinished
8、productsandt
