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1、旅游广告项目策划(中英文)产品:肇庆鼎湖山一线游ZhaoqingDinghumountaintour)策划者:曾滔来、曾思敏、林琼珊、曾沂宁设计思路(Theideaofdesign)1.采取总分结构(即总体介绍鼎湖山,再游玩分支的景点)(Taketotalscorestructure(namelygeneralintroduction,thenplaythebranchofdinghumountainscenicspots)2.处处景点加赏花,景上添花(Everywhereattractionsan
2、denjoyflower,scenetoaddflowers)3.观赏与探险相结合(激发激情,物质、精神双丰收)(Watchingandexplorationcombination(inspirepassion,material,spiritwithgains)4.品赏特色的当地小吃(吃玩并存,体味大地风土人情)(Enjoycharacteristicsoflocalsnackseatcoexist,appreciatestheplay(thelocalconditionsandcustoms)5.自
3、然景观与人文景观相结合(感受自然芳香和品赏当地丰富的文化底蕴)(Thenaturallandscapeandhumanisticlandscapecombination(feelthenaturalfragranceandenjoythelocalrichculture)设计对象:所有人群,特指大学生(Theobjectofdesign:Toallpeople,especiallythecollegestudents)旅游线路Touristroutes——杜鹃山Cuckoomountain(赏漫山遍野
4、杜鹃红)——宝鼎园Baodinggarden(品芳香四溢玉堂春)——蝴蝶谷ButterflyValley(与蝶飞舞,共醉花海,蝶美花美人更美)——飞水潭Flypool(负离子最佳呼吸区赏花养颜)——水帘洞天Waterfallcavedays(段段彩虹,飞瀑落)——七星岩Seven-StarCave(奇异岩溶,鱼姿百态)——庆云寺QingYunsi(千年寺庙怀古)——品尝当地特产(Tastethelocalspecialties)肇庆鼎湖山欢迎您WelcometoDinghumountain鼎湖山国家级
5、自然保护区总面积约17000亩(1133公顷),位于广东省肇庆市鼎湖区,距离广州市西南100公里,主要保护对象为南亚热带地带性森林植被类型――季风常绿阔叶林及其丰富的生物多样性;保护区内生物多样性丰富,是华南地区生物多样性最富集的地区之一,被生物学家称为“物种宝库”和“基因储存库”Dinghumountainnationalnaturereserveareaofabout17000acres(1133hectares),LocatedinDinghuDistrictofZhaoqingcity,Gua
6、ngdongProvince,distance100kmsouthwestofGuangzhou,themainprotectionforSouthAsiazonalforestobjecttropicalvegetationtype-monsoonevergreenbroad-leavedforestanditsrichbiodiversity;Richbio-diversityprotectionarea,isoneoftherichestsetofbiodiversitiesinSouthChi
7、naarea,iscalled"speciestreasurehouse"and"genestores“bybiologists.鼎湖山是岭南四大名山之首,距肇庆城区东北18公里,位于北纬23°10’,东经112°31’。因地球上北回归线穿过的地方大都是沙漠或干草原,所以鼎湖山又被中外学者誉为“北回归线上的绿宝石”,与丹霞山、罗浮山、西樵山合称为广东省四大名山。DinghumountainisthefourfamousmountainsofLingnan,Zhaoqingcityfromthenort
8、heast,18kmnorthlatitudein23°10‘,longitude112°31’.Fortheearththetropicofcancerthroughplacemostlydesertordrygrassland,SoDinghumountainwasChineseandforeignscholarsknownas"thetropicofcanceroftheemerald",andDanxiamoutain,Luofumountain