雪碧提案-上海活动策划

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1、NewPositioningStatement雪碧，解渴够爽；无需花巧本来简单的事情用不着把它复杂化。喝汽水也一样，何必太多花巧，道理连篇。雪碧的柠檬口味，爽劲透心；透明的外表，晶亮凉快。带来彻底的舒爽感受。其实喝汽水解渴够爽就好。上海会议策划公司http://www.eventer.cn/善达公关SpriteBrandValuesStraightForwardIndependentTrustworthycompanionHonestConfidenttomakeownchoiceComfortablewithwhotheyareSociableSpriteIntrinsicVal

2、uesRefreshingSoothingTransparent(crystalclear)BubblesThirstquenchingLemonlimeNaturalConsiderationsAsourcreativeconcepton“Nofuss,Straightforward”hasnotbeendevelopedyet,theideasinthisproposalhavebeendevelopedbasedonthebrand’sattitudeandorthebrand’sintrinsicvalues.Shouldthecampaignfeatureacelebri

3、tyor“famous”achieverorpersonalityitmaygretalyaffectthechoiceofprogramProposedideasAdventureTourLoyaltyProgramSimple-NoFussHomeContestIndoorSkiLuckyDrawOutwardBoundSpriteGreenCampaignProposedideasAdventureTourLoyaltyProgramSimple-NoFussHomeContestIndoorSkiLuckyDrawOutwardBoundSpriteGreenCampaig

4、nAdventureTourTheProgramOverallMechanicsNationwideexecutionThreelevelsofpromotionSecuremediapartnertocreatenoiseandextendthecoverageTheTourPresetastartingandendingpointProvideallbasicnecessitiestothecandidatesCandidatestodesignhowtocompletetheirrouteTheProgramChannelSpecificRecruitmentcentersa

5、toutletsRedemptioncentersduringleveltwoConductminipartiesduringlevelthreeLogisticsLevelOne:Instantwin-freeSpriteRecruitmentwithproofofpurchaseintargetchannelsmailinselfdescriptionandhowyoufitintothetourSetupcollectionboxesatretailstocollectLevelTwo:PremiumredemptionwithproofofpurchaseCandidate

6、sselectionforthetourLogisticsLevelThree:AdventureTourTV/PrintCoverageMiniPartiesconductatdifferentchannelssurprisevisitbyprogramMCinteractivegamesonspotLoyaltyProgramTheProgramOverallMechanicsCitylevelexecutionPointaccumulationmechanicsProductsforredemptionTailormadehighqualitymerchandisebased

7、on“NOFUSS”ideasclothinghomeessentialsbathroomessentialsstationaryetcFarmtripResorttripTheProgramChannelSpecificRedemptioncenterDisplaycornerroadshowThemepartiesinnightoutletsbasedontransparentthemeLogisticsLevelOne:Instantwin-freeSprite