战略管理期末考试重点

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1、FinalExamStudyGuideThestrategicmanagementprocessStrategicAnalysisCh1StrategicManagement:AnOverviewStrategicManagement(P5)ProcessesofStrategicManagementSocialResponsibility(P15)StrategicDirection(P19)SustainableDevelopmentCorporateGovernanceWhatisStrategy?“Aunified,compre

2、hensive,andintegratedplandesignedtoensurethatthebasicobjectivesoftheenterpriseareachieved.”(Glueck,1980:9)“Thepatternorplanthatintegratesanorganization’smajorgoals,policies,andactionsequencesintoacohesivewhole.”(Quinn,1980)“Agoodstrategy…neutralizesthreatsandexploitsoppo

3、rtunitieswhilecapitalizingonstrengthsandavoidingorfixingweaknesses.”(Barney,1997:17)“Apatternofresourceallocationthatenablesfirmstomaintainorimprovetheirperformance.0Anintegratedandcoordinatedsetofcommitments&actionsdesignedtoexploitcorecompetenciesandgainacompetitiveadv

4、antage.AdaptedfromExhibit2.1InputstoForecastingStrategicManagementStrategicManagementconsistsoftheanalysis,decisionsandactionsanorganizationundertakesinordertocreateandsustaincompetitiveadvantages.(P5)processesofstrategicmanagementAnalysisStrategicgoals(vision,mission,st

5、rategicobjectives)InternalandexternalenvironmentofthefirmStrategicdecisionsWhatindustriesshouldwecompetein?Howshouldwecompeteinthoseindustries?ActionsAllocatenecessaryresourcesDesigntheorganizationtobringintendedstrategiestorealitySocialResponsibilitySocialresponsibility

6、:theexpectationthatbusinessesorindividualswillstrivetoimprovetheoverallwelfareofsociety.EconomicresponsibilityLegalresponsibilityMoralresponsibilityStrategicDirectionStrategicdirectionisacourseofactionthatleadstotheachievementofthegoalsofanorganization'sstrategy.Strategi

7、cdirectionisaboutthelongtermgoalsandobjectivesoftheorganization.Strategicdirectiondefinesthepurposesforwhichanorganizationexistsandoperates.SustainableDevelopmentSustainableDevelopmentstandsformeetingtheneedsofpresentgenerationswithoutjeopardizingtheabilityoffuturesgener

8、ationstomeettheirownneeds.SustainableDevelopmentisbusinessgrowththatdoesnotdestroythenaturalenvironment