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1、ConceptBuildingProcessSkillDirectory환경분석3C&FAW(CBS1-05)TechnologyLeadershipLGElectronicsLSR연구소환경분석3C&FAW전략의3요소(Strategic3C)Customer(고객)Customer(고객)Customer(고객)Businesssystem상의강약점분석(특히강점에중점)Businesssystem상의강약점분석(특히약점에중점)시간축변화SegmentationLGElectronicsDigitalLGwithTechnologyLeadershipTech

2、nologyLeadership2/9환경분석3C&FAW고객의기대를진정으로만족시키기위해서는경쟁사의개념에대한기존의Paradigm이바뀌어야함공급관점의경쟁사수요관점의경쟁사자사와동일한제품을만드는기업예)가전의경우마쓰시다,Sony,필립스,삼성등자사와동일한needs를충족시켜주는집합체Needs시각을통한즐거움/정보제공깨끗한빨래깨끗한청소경쟁TV세탁기청소기영화손빨래빗자루걸레LGElectronicsDigitalLGwithTechnologyLeadershipTechnologyLeadership3/9환경분석3C&FAWFAW는경영/

3、사업환경의변혁/변화를일으키는Macro한요인임고객자사경쟁사경제물가원재료소비재원유등노동임금등사회/기술사회변화추이기술혁신등정부정책개방정책(국내)자본제한환경보호등국제관계환율선진국보호주의정책등LGElectronicsDigitalLGwithTechnologyLeadershipTechnologyLeadership4/9환경분석3C&FAW다음10가지질문은3C/FAW분석에있어서반드시파악되어야하는기본적인것들임3C/FAW분석의Point고객자사경쟁사FAW1.사업에영향을크게미치고있는환경요인은무엇이며,그요인을움직이는mechanism

4、은무엇인가?1.자사의주요제품,service업적(매출,이익)및공헌도는?2.자사의사업운영흐름및조직체계는?3.정량화해서파악할수있는자사의강점은?1.시장의규모및추이는?2.주고객은누구인가?3.주고객의특성과속성은무엇인가?1.자사의주경쟁사는누구인가?2.주경쟁사의약점은?3.Model이되는선진기업의성공요인은무엇이며자사에주는의미는?LGElectronicsDigitalLGwithTechnologyLeadershipTechnologyLeadership5/9환경분석3C&FAW시장규모추이고객별시장규모추이고객별특성고객예시매출₩년FAWF

5、AW제품별지역별고객별고객A(속성)B()C()D()1.2.3.1.2.3.(%)(%)(%)(%)(%)(%)소구pointABCDCBAABC199019931993자사고객Seg-ment₩₩₩LGElectronicsDigitalLGwithTechnologyLeadershipTechnologyLeadership6/9환경분석3C&FAW제품별M/S추이선진기업의성공요인경쟁사의약점경쟁예시내용자사에서의의미Service판매제조연구개발A사B사C사100%859085908590LGElectronicsDigitalLGwithTechnol

6、ogyLeadershipTechnologyLeadership7/9제품별업적추이조직/운영체제의특징환경분석3C&FAW자사의강점자사예시Service판매제조연구개발IIIIII전체8590IIIIIIIII(%)III(%)IIIIII전체()%()%()%()%()%()%()%()%이익율이익₩매출₩₩LGElectronicsDigitalLGwithTechnologyLeadershipTechnologyLeadership8/9환경분석3C&FAW노동쟁의건수추이국제수지와환율의관계FAW예시(건수)민주화의봄6.29선언변동환율제국제수지흑

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