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1、AnunforgettableteacherIhavebeenhadmanyteachers.Buttheunforgettableteacherismygrandpa.Hedidn’tteachmelessonsatall,buthetaughtmealot.HewasachemistryteacherinthehighschoolwhereIgraduated.Beforeheretired,hewasverypopularamongthestudents,hisclasseswereveryinteresting,andeasytolearn…WhenIwasyoun
2、g,hetaughtmetosing,read,andwrite.Hetaughtmetobeapersonwithhonestyandself-esteem.Hetaughtmehowtolearnfromlife.Hetaughtmetoforgive,tosmiletoeverything.Healsotaughtmechemistry.Hecaredformyhealthandstudy.Iwanttobeateacherlikehim,lovemystudents,nomatterwhathappens.Iwanttoputmyheartintotheteachi
3、ngcareer.ButIamnotsurewhethermystudentswilllikemeasmygrandpa’sstudentsdo.ButIwillfollowinmygrandpa’sfootstepandbeagoodteacher.Inaword,mygrandpaisthemostunforgettableteachertome.AdvertisingAdvertisinggivesusefulinformationaboutwhichproductstobuy.Butmodernadvertisingdoesmorethangivenewsabout
4、productsandservices.Today'sadvertisements,orads,trytogetconsumerstobuycertainbrands.Writersofadvertisementsaresoskillfultheycansometimespersuadeaconsumertowearacertainkindofclothing,eataspecialkindofcereal,orseeamovie.Consumersmightneverevenwantaproductiftheydidnotseeorhearadvertisementsfo
5、rit.Forexample,youprobablydonotneedthenewestcerealinthesupermarket.Thereareprobablymanycerealbrandsonyourkitchenshelves.Youmaynothavespaceonashelfforanother.Butifyouseeadsaboutanewcerealthatisextra-tastyandhasafreeprizeinthebox,youmaywantit.Advertisingmustgetattention.Tobeeffective,itmustb
6、eexciting,entertaining,orprovidesomepleasure.Thesecretofwritinggoodadvertisingcopyistoofferagoodideaaswellasaproduct.Theideaiswhattheadisreallyselling.Oneexampleisanadthatsayseatingacerealwillmakeapersondowellinsports.Thatcerealbrandmaysellbetterifconsumersthinkitoffersstrengthandenergy.广告
7、广告提供购买何种产品的有用信息。但是现代广告不仅仅提供产品和服务的消息。现在的广告试图说服消费者购买某些品牌。广告创作者很有技巧，以至于有时能够劝说消费者穿戴某种服装、食用某种麦片粥或观看一场电影。消费者如果没有看过或听过某种产品的广告，他们也许甚至永远都不会想要买这种东西。比如，你可能并不需要超市中最新出的麦片粥。你厨房的架子上可能已经有很多不同品牌的麦片粥。你架子上说不定都没地方再放别的了。但是如果你看到一种新型麦片粥的广告，正好是特别喜欢的口味，而且盒子里还有免费赠品，你也许就想买了。广告必须受到重视。有效的
