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1、ResearchProposal6ResearchProposalofMultinationalCorporationunderCulturalShockinChinaFirstNameLastNameCourseTitleInstructor’sNameDateResearchProposal6ResearchProposalofMultinationalCorporationunderCulturalShockinChina1.IntroductionThisproposaloutlinesplans
2、forresearchthatIamconsideringundertakingforenterprisemanagementandacademicwritingskills.MyproposedresearchisinenterprisemanagementsubjectandfocusesonhowmultinationalcorporationsoperatesuccessfullyindoinginternationalbusinessinChina,especiallyundersuchhuge
3、culturalshocksituation.Withahighdegreeofliberalizationoftradeandfinance,internationalinvestmentisgraduallyopeningupanditalsobeginstheprocessofliberalization.Underworldeconomicdevelopmentbecomingimbalanceinthedistributionofresourcesexisting,sotransportatio
4、n,communications,andtechnologyarestillanimportantroleintheprocessofglobalizationandregionalization.Normally,whateachcountryintheworldaffectseachotherthemostisinvestment.Economicglobalization,regionaleconomicandfinancial,andinvestmentliberalizationactveryi
5、mportantrolesineconomicatpresent.Inthispaper,Toyota,forexample,ischosentodiscussthechallengesfacedbymultinationalenterprisesinChina,andmultinationalenterprises’investmentbehaviorinChinawillbediscussedaswell.Toyotashouldstrengthenenterprisesbypayingmoreatt
6、entiontothelocalizationofproductdevelopmentinChina,andperformpracticalactionstogetclosetoChinesepeopleinordertowinmoremarketinChina.2.SummaryofRelevantLiteratureWithreformandopentotheoutsideworld,oneoftheChineseeconomicreforms,turnedintoactualstagethoughC
7、hina’seconomicdevelopment,moreandmoremultinationalcorporationhasthrowntheirattentionintothishugemarket.Chinahassuchasufficientmarketthatlowcostisnotaargumentativefact.However,beingsuccessinChinaisnotaneasytask.Inthe21stcentury,multinationalenterprisescont
8、rolmorethanhalfoftheworldproduction,trade,investmentandtechnology.Accordingtotheonereport,itshowedthat90percentoftheworld'smultinationalenterprisesinthefollowingthreeyearshavetheideasofdevelopingtheirbusinessinChina
