麦肯锡案例分析技巧

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1、Aspartoftheinterviewprocess,wewillaskyoutodiscussabusinessproblem.Asyouworkthroughthebusinesscasewithyourinterviewer,youwillalsobecomebetterinformedaboutourfirmandthekindsofproblemswesolve.Mostcandidatesenjoythecasesandthebusinessissuestheyraise.Yourapproachtothecaseandtheinsi

2、ghtsyoureachwillgiveyouanopportunitytodemonstrateyourproblemsolvingabilitiesandhelpusgetasenseofyourpotential.Thefollowingquestionsareaddressedinthissection:WhyweusecasestudiesHowyoushouldapproachtheproblemWhatwearelookingforCasestudytipsSomecommonmistakesIfyouwanttopractice,p

3、leasetryouron-linecasestudy.WhyWeUseCaseStudiesYourabilitytodealcreativelywithcomplexorambiguousproblemsinunfamiliarbusinesses,tostructureyourthinking,andtoreachsensibleconclusionswiththeavailablefactsinashorttimeisacriticalskillasaconsultant.Sincenoparticularbackgroundorsetof

4、qualificationsnecessarilypreparesyoutodothis,we'vecometorelyuponthecasestudyasanintegralpartofourinterviewprocess.Thecasestudygivesusanopportunitytoseehowyouthinkaboutproblemsandwhetheryoucanreachawell-supportedconclusion.BacktoTopHowYouShouldApproachtheProblemThecasesyoudiscu

5、ssineachofyourinterviewswillbedifferent.Generally,theyarebasedontheinterviewer'sprofessionalexperiencesandwillusuallydescribesituationswithwhichyouarenotfamiliar.Forexample,yourcasesmightfocusondecidinghowacompanyshouldreacttoanewcompetitorordeterminingwhatattributesacompanysh

6、ouldlookforinseekingajoint-venturepartner.Inaddressingthecase,itisimportantthatyoutakealogical,well-structuredapproachandreachareasonedconclusion.Ataminimum,youshouldbesurethatyou:Understandtheunderlyingproblemandthequestion.Askforclarificationonpointsthatyoufeelareunclear.Bre

7、aktheproblemdownintoalogicalstructure.Theremaybeseveralissuestobeaddressedinordertoreachaconclusion.Addresstheissuesoneatatime.Focusonthemostimportantissuesfirst.Yourinterviewermaynotexpectyoutogetthroughallofthemintheallottedtime.Addressimportantissues,notjustonesyoufeelcomfo

8、rtablewith.Candidatesoftenfocustoomuchontheirownareaofexperti