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1、*4.CustomerSurveysDesignSincedifferentcustomershavedifferentexpectations,viewsandneeds.Fromthequestionnaires,wecanknowourcustomerswellandwecanalsoaccordingtotheneedstochangeourplaninordertomakeourcustomersmoresatisfiedaboutourproductsandservices.*5.SWTOAnalysisStr
2、engths:High-degreeemployeeandtopequipmentmakeInnovativeideatofreshyourwedding.Pricearereasonable，suitableforpeople.HavegoodmouthofmouthandbepopularwiththeoldsandyouthsThecompanyislactatedinthecenterofthecity.Thisisconvenienttoarrive.Opportunities:Startthenewwaytoa
3、dvertthecompany,suchasonlineshoppingAbsorbfashionstyleofweddingandfreshupdate.Lookforthepotentialcustomertoenlargescope*Weakness：1、Thecapitalisnotsosufficienttoholdaluxurywedding.2、Thesponsorofweddingdressisnotfixed.3、Itisabitworriedaboutthefuturetowardinwhichdire
4、ction.Threats:Astimegoes,thecompetitorsareincreasing.Onlineshopsthatofferdiscountgoodsareattractingmoreandmorepeoplesoitisdifficulttoofferdiscounttoourcustomers.*ⅤMarketing&Sales1.Pricing①Demand-orientedPricing:DemanddifferentialPricing:Season,Customer,andProduct.
5、②PenetrationPricingLowpricetosecurehighvolumes.*WeddingThemePriceRMBLawnWedding10999Love&EternalWedding9999CruisesWedding6899ChineseWedding5999FlowersWedding3999CandlesWedding3999RomanhomeWedding3499Pricelists*2.ProductWidthLengthTakephotosCosmeticPlanningWeddingc
6、lothRentedcarsSitesTakephotosWeddingclothPlanningMVWeddingprocessRentBuyThemeSite*3.PlaceChannelsofdistributionShopInthisway,wecommunicatewithpeoplefacetofaceandwecangivethesampletothem.OnlineStoreThroughthisway,wecanattractmanydifferentcustomers.*4.PromotionAdver
7、tising:weuseradio,newspaperande-mail...Publicity:userviews,decoratingourstorestomakecustomersfeelromanticandjoyful.Salespromotion:sendthepresents,onlineshop,someluckydrawstoourcustomersPublicitySalesPromotionAdvertisingPromotion*AdvertisingWeputouradvertisementonF
8、M98.5FoShanRadio,GuangzhouDailyPricelistsonFoShanRadio套别段位播放次数5秒10秒15秒20秒30秒钻石套2TTA+3TA+3A+2B10次/日30,00057,00083,00010,800152,000黄金套1TTA+2TA+3A+2B8次/日25
