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1、巧乐兹冰淇淋简介及市场调查报告1.BackgroundUntil2006,ErieIndustrialGroupCo.hadbeenselectedasoneofChina'stop500companiessixyearsinarow,andithasbeenreportedasthemostdevelopmentpotentialofchina’slistedcompanies50byShanghai,Chinacard.In2004,ErieandHaierwerethecompanieswhichonlythemostpopularbrandsinChina.2.An
2、dicecreamasthemainproductofErie’srecommendation,QiaoleziisoneofthebranchesofErie,itearned20millionyuanwhenitcameintomarket,andit’ssloganlikeyouwithoutreasonexpressesthethinkingoftheyouth.Aftertwoyears’accumulationofexperiment,Qiaolezimadeacleartragedyofthebranch.AndthebranchofErieearns40mi
3、llionyuansincethepopsingerZhangShaohanbecameitsspokesmanin2006.Onthe16thofNov.2005,EriecompanypasttheglobalhigheststandardinspectionandbecamethefirstfoodbrandwhichsponsoredtheOlympicGamesinChina.Relyingonthepowerfulbrandadvantages,theErie’scolddrinkswillmakefulluseoftheOlympicopportunities
4、.Atthesametime,letthecolddrinksboardedthestageofnationalbrand.Astherepresentativeofthecolddrinks,QiaolezibecamethemostimportantbranchofErie.3.Function(1)Seasonalsnacks.(2)Islamicsnacks(theresomeIslaminourcountry,butmostoficecreamarejustforgeneralpeople.However,thissnackisappropriateforIsla
5、m.So,Eriehaswildermarketthanotherkindsoficecream.)4.Taste:therearemanykindsoftastesofthissieres,suchaschocolate,blueberry,mochaandsoon.5.Price:differentpriceisfordifferentpeople.Wemadeagraphtoshowoursurvey’sresult.Andwecaneasilyseethat:50percentofprefertochoosethelowerprice.6.Conclusion:Ma
6、rketsurvey1.Sex:A.maleB.female2.Yourage:A.under18yearsoldB.18to30yearsoldC.30to60yearsoldD.60yearsoldorabove3.WhatisyourattitudetotheErieicecream?A.likeverymuchB.justso-soC.dislike4.InwhichseasonwouldyouliketoeatErieicecream?A.springB.summerC.autumnD.winterE.itdependsonmood5.Whatisyourfoun
7、dationofbuyingErieicecream？A.priceB.tasteC.circumstanceD.brand6.Whichpricewouldyouliketochoose?A.1yuanto2yuanB.2yuanto3yuanC.3yuanto4yuanD.4yuanto5yuan7.Whichisyourmostfavoritetaste?A.fruitB.milkC.puddingD.sundaeE.cone8.HowoftendoyoueattheErieicecream?A.almost
