APPLEANALYSIS苹果公司分析报告

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1、SummaryThemarketvalueofAppleInc.OutnumbersthatoftheMicrosoftInc.almost1,000,000,000,000,whichisequaltothemarketvalueofHPInc.WhydoesApplecanreachsuchhighprofits?OneofthesignificantdeterminantsisthemarketingstrategyofApple.Thepurposeoftheresearchistoidenti

2、fythemarketingstrategyofAppleInc.andtoproposeoursuggestionstoAppleInc.ThemarketingstrategiesofApplearevariousandnumerous.ThereportwouldshowandexpressindetailthethreemainandspecialstrategiesofApple:theexperientialmarketing,thehunger-stylemarketing,theword

3、ofmousemarketingandthebundledmarketing.5Contents1.Companyintroduction·····································································12.Experientialmarketing·····································································22.1Location···········

4、······································································12.2Area······················································································12.3Product···············································································

5、····12.4Design···················································································13.Hunger-stylemarketing····································································13.1Exclusive····················································

6、····························13.2Mystery··················································································13.3Fanfare···················································································13.4Entertainment······················

7、·····················································13.5Playtricks···············································································14.Bundledmarketing·········································································14.1TheiTunesSto

8、re:I’mthepiedpiper················································14.2Appstore·················································································15.Conclusions·················································