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1、BasketballinChinaBefore1995,basketballcareerswerefosteredmainlywithStatesupport.But,althoughcompetitiveleagueshadbeendevelopingrapidly,Statefundingcouldnotbesustained,hinderingfurthergrowth.Consequently,thegamewasprofessionalized,andnowprofessionalteamsarebuiltatbothstateandprovinci
2、allevels,producingagreatnumberofplayers.In1995,TheChineseBasketballAssociation(CBA)introducedthe'HomeandAway'systemintoitsleague,whichwasgreetedwithenthusiasmbyfansandmediaalike.After8years'cultivation,theleaguehassignificantlyimprovedwithaconsiderablenumberofhigh-levelplayerstraine
3、danditsmarketinggreatlyenhanced.WangDu,VicePresidentofChinaBasketballManagementCenter,said,"Thepurposeofourreformistodiscardtraditionalwaysofmanagementthatcontradicttherulesofthemarket.Thegoalisreallytogetalargermarketshare.We'dliketoattractalargeraudiencetobasketball,andweredoingso
4、througheffectivemarketing."Intermsofflexibility,theShanghaiTeambenefitsgreatlyfromtradingplayers(domesticandinternational),andteammanagement.CoachedbyLiQiuping,ittookShanghaiDongfangsixyearstogofromDivisionＢtoDivisionA.Moreover,theywontheCBAFinalsinthe2001-2002season.ItwasthenthatYa
5、oMingfinishedhisdomesticcareerandjoinedtheNBA.Today,theCBA'smarketingpromisesabrighterfutureforChinesebasketball.TheNBAhasalreadyrecruitedYaoMingandtwootherChinesebasketballplayers.YaoMingjoinedtheNBAthroughaninternationallyrecognizedprocedurethat,inturn,initiatedanewstageofChina-US
6、sportsexchange.TheCBAisdedicatedtoproducingthebestbasketballleagueinAsia.Asaresultofthreewell-knownCBAcenters,WangZhizhi,MengkeBateerandYaoMing,joiningtheNBA,theCBAbegantoshiftitsfocus,adoptingsomeoftherulesoftheNBA.Forexample,inafour-quartergame,'full-courtpress,'adefensivestrategy
7、,mustbeappliedinatleastonequarter.SportsclubsinChinaarecurrentlycoordinatedbylocalsportscommitteesandbusinesses.Withtheseclubs,theCBAhaslaiddownanentiresystemofrulesandregulations.Inthisnewsystem,clubsareabletoworkwithforeigninvestors,bringinforeignplayersandcoaches,andfreelytradepl
8、ayerswithotherclubs
