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1、MANAGEMENTSCIENCEinforms®Vol.53,No.10,October2007,pp.1551–1561doi10.1287/mnsc.1070.0713issn0025-1909eissn1526-55010753101551©2007INFORMSInformationandInventoryinDistributionChannelsGaneshIyerHaasSchoolofBusiness,UniversityofCaliforniaatBerkeley,Ber
2、keley,California94720,giyer@haas.berkeley.eduChakravarthiNarasimhanOlinSchoolofBusiness,WashingtonUniversityinSt.Louis,St.Louis,Missouri63130,narasimhan@wustl.eduRakeshNirajMarshallSchoolofBusiness,UniversityofSouthernCalifornia,LosAngeles,California90
3、089,rkniraj@marshall.usc.eduWeexaminethetrade-offsbetweendemandinformationandinventoryinadistributionchannel.Whilebetterdemandinformationhasapositivedirecteffectforthemanufacturerinimprovingtheefficiencyofholdinginventoryinachannel,itcanalsohavethestrat
4、egiceffectofincreasingretailpricesandlimitingtheextractionofretailprofits.Havinginventoryinthechannelcanhelpthemanufacturertomanageretailpricingbehaviorwhilebetterextractingretailsurplus.Thus,eveniftheinformationsystemisperfectlyreliable,themanufacturer
5、mightnotalwayswanttoinstituteaninformation-enabledchanneloverachannelwithinventory.Weshowthisfirstinachannelwithasingleretailer,wherethechannelwithperfectinformationispreferredoverthechannelwithinventoryonlyifthemarginalcostofproductionissufficientlyhigh
6、.Wealsoanalyzeachannelwithanimperfectlyreliableinformationsystemandfindthatifthemanufacturerweretochoosetheprecisionofthedemandinformationsystem,itmightnotpreferperfectinformation,evenifsuchinformationwascostlesstoacquire.Inachannelwithcompetingretailer
7、s,thechannelwithperfectinformationispreferredwhenretailcompetitionissufficientlyintense.Thus,thepresenceofinventorycanplayaroleinmanagingcompetitionamongretailersandinhelpingthemanufacturerstoappropriatesurplusespeciallywhenretailersaresufficientlydiffer
8、entiated.Keywords:uncertainty;distributionchannels;competitivestrategiesHistory:AcceptedbyJagmohanS.Raju,marketing;receivedApril29,2003.Thispaperwaswiththeauthors21yearsand3monthsfor3revisions.PublishedonlineinArticlesinAdvanceAugust20,
