南京郑和文化特质及其旅游资源性评价

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1、本科生毕业设计（论文）南京郑和文化特质及其旅游资源性评价所在学院：城市与资源环境学院专业：旅游管理姓名：吴鑫宇学号：1340420007指导教师：史威完成日期：2017年4月26日目录摘要·························································ⅠABSTRACT···················································Ⅱ一、引言·······················································1二、

2、南京与郑和的渊源··········································2三、南京郑和文化特质分析·······································4（一）促进航行沿线国家的经济发展和进步·······················4（二）彰显我国古代先进的科技文明·····························5（三）包容并推动各国精神文化融合·····························6（四）和平外交展示中华大国风范·····················

3、··········6四、南京郑和文化旅游资源的SWOT分析····························8（一）优势分析···············································8（二）劣势分析··············································10（三）机遇分析··············································11（四）威胁分析···········································

4、···12五、结论······················································13参考文献·····················································14摘要本文通过查阅相关文献和实地调查，从经济、科技、文化和外交四个方面对南京郑和文化特质进行分析，通过SWOT分析的方法，评价郑和文化旅游资源，并得出结论：南京有发展郑和文化旅游的极佳资源，景区区位条件优越，均位于交通较便利的区域内，另外南京发展郑和文化旅游的大环境形成，旅游配套设施完善，但南京缺少一

5、种“大郑和观”，未能形成品牌优势，资源整合缺乏力度，资源开发用地约束，也缺乏旅游发展规划体系，交通连贯性相对落后，旅游资源开发整合的投入较大，回笼资金慢。关键字：南京；郑和；文化特质；旅游资源性评价；文化旅游IABSTRACTThispaperthroughcheckoutrelatedliteratureandfieldsurvey,fromeconomic,andtechnology,andcultureanddiplomaticfouraaspectsonNanjingZhengandculturetraitsforanalysis,t

6、hroughSWOTanalysisofmethod,evaluationZhengHeculturetourismresources,andobtainedconclusion:NanjinghasdevelopmentZhengandculturetourismofverybetterresources,sceniclocationconditionssuperior,areislocatedintrafficmoreconvenienceofregionalwithin,additionNanjingdevelopmentZhengan

7、dculturetourismofbigenvironmentformed,tourismsupportingfacilitiesperfect,butNanjingmissinga"bigZhengHeviews",failedtoformedbrandadvantage,Resourceintegrationweakresourcedevelopmentconstraintsandlackoftourismdevelopmentplanningsystem,trafficcoherenceisrelativelybackward,slow

8、tourismresourcesdevelopmentintegratedintocash.Keywords：Nanjing;ZhengHe;culturalcha