商标翻译的原则与方法

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1、PrinciplesandMethodsofTrademarkTranslationAbstract：Withtheexpansionofcommodityexchangeanddeepeningofeconomicglobalization,trademarkplaysasignificantroleininternationaltrade.Trademarksarethesymbolsofqualityandanimageofcommodity.Asuccessfultrademarkisgravelyimportanttothesalesvolumeo

2、fcommodities,thus,trademarktranslationisakeystepintheprocessofcommodityglobalization.Thispaperdiscussestheprincipleandmethodoftrademarktranslationbasedonseveralfamoustranslationtheoriessuchasfunctionalequivalence、skopostheoryandteleologicalactivityandsoon.Inconclusion,thispaperputs

3、forwardtheprincipleandmethodoftrademarktranslation.KeyWords:principles;methods;trademarktranslation商标翻译的原则与方法摘要：随着商品交流的不断扩大与经济全球化的深入,商标在国际贸易中扮演着十分重要的角色。商标是代表商品质量和形象的符号，一个成功的商标对于产品的销量非常重要。因此，商标翻译是产品得以走向世界的重要环节。本文依据功能对等，翻译目的论与翻译是有目的的行为等几大翻译理论，探讨了商标翻译的原则与方法。最后，作者提出了商标翻译的方法与原则。关键词：原则；方

4、法；商标翻译中国最大的论文知识平台www.lwxiezuo.comCONTENTIntroduction11.MainPrinciplesofTrademarkTranslation21.1PrinciplesBasedonTranslationTheories21.1.1FunctionalEquivalence21.1.2AIDAPrinciple31.2PrinciplesBasedonTrademarkProperties41.2.1ThePrincipleofIdentifyingCommodities41.2.2ThePrincipleofInn

5、ovation41.2.3ThePrincipleofLocalization51.2.4ThePrincipleofAestheticAppreciation61.2.5ThePrincipleofLegalization72.ProblemsExistinginTrademarkTranslation72.1TheInclinationofUsingChinesePinyin72.2BlindfoldandMechanicalTrademarkTranslation82.3LackofCross-culturalAwareness92.4LackofLi

6、nguisticKnowledge93MethodsofTrademarkTranslation103.1Transliteration103.2LiteralTranslation113.3CombinedWayofTransliterationandMeaningImplication113.4TranslatinginaCommunicativeWay124.Conclusion13Bibliography15中国最大的论文知识平台www.lwxiezuo.comIntroductionAtrademarkisadistinctivesignwhich

7、identifiescertaincommoditiesorservicesasthoseproducedorprovidedbyacertainentityorperson.Thetrademarkisprotectedforaperiodof20years,indefinitelyrenewable.Trademarkscanbedistinctivewords,phrases,logos,symbols,slogansorotherthingsthatidentifythesourceoftheproductandmakeitdistinctive.A

8、trademarkcaneitherbeinhere