资源描述:
《旅游策划新思维-国外》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、!TourismConsultingCompanyMajorServices:•StrategicPlanning/Analysis•Tourismdevelopment•Feasibilitystudies&optionsappraisals•Projectdecisionsupport(Marketentrystrategies,Marketassessments,Businesscaseanalysis,Businessplanpreparation)•Businessopportunityassess
2、ments•Brandingstrategies•Marketpositioning•Economicimpact•Competitiveintelligence•Policyresearchandanalysis•Academic&Marketresearch•Benchmarkingreviews•Competitiveassessments•Operatorsearch/selection•Outsourcingstrategies•Teamstructuring•Bidsupport(Processm
3、anagement)MajorSectors:Hotel,Sports&Recreation,Convention&TradeshowVenues,Travel&Tourism,AttractionsHotelsCategories:urbanhotel,four-seasondestinationresort,conventionhotel,mixed-useentertainment/leisuredevelopmentClientsrequirements:toprovidetherightmixoff
4、acilities,services,valueandqualityformotivatingvisitationandconsistentreturnsoninvestmentClients:Hoteldevelopmentandmanagementcompanies,Realestatedevelopers,Financialinstitutions,IndustryassociationsandorganizationsStrategies:Howtoremaincompetitive?Howtoapp
5、roachportfoliomanagement:build,buy,sell?Howtogrowrevenue?Wheretopositiontheenterpriseforfuturesuccess?Consultingfirm’sresponsibilities:Assessingbusinessopportunitiesinthehotelsectorbasedonaclearunderstandingofdemanddrivers,vulnerabilityofcompetition,growthp
6、otentialandrelevantmarketfactorsSports&Clients:Private&PublicRecreationCategories:Recreationandleisurefacilitiesandactivitieshavetraditionallybeenthedonationoflocalgovernmentsandnot-for-profitagencies.Public:recreationandleisurefacilitiescanbesaidtorepresen
7、tbasicsocialinfrastructure-citizenspaytaxesandinreturnexpectfacilitiesandactivities.Private:recreationfacilitiesandactivitiesaresignificantfactorsincreatingqualityoflifethusmakingcommunitiesmoreattractivefromaneconomicdevelopmentstandpoint.Strategies:Howdoe
8、sgovernmentmaintainandincreaseservicelevelswithoutincreasingfinancialconsequences?Howcantheneedsandwantsofcitizens(size,scopeandtypeoffacilities)beaddressedinaworldofreducedfinancialresources?Howcanope