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1、BrandeffectGroupA：YangFangShengYujuanYiMinZhouZhouPengXuehuiLiangYuxiaoWhatisthebrandeffect.12Whydoyouwanttobuildabrandeffect.3Howtobuildbrandeffect.DirectoryWhatisthebrandeffect.Brandeffectisusedonproductbrand,benefitandinfluencefortheusersofthebrand.Brandistheproductofthecommodi
2、tyeconomydevelopmenttoacertainclass,istofacilitatetheuseoftheinitialbrandidentificationproducts,brandistherapiddevelopmentofcommodityeconomyinmoderntimesandthemodernhighlydeveloped,undertheconditionofitsdevelopmentisrapidlybrandusecommodityproducerstobringthehugeeconomicandsocialb
3、enefits.Whatisthebrandeffect.BrandwordnomadicoriginatedinSpain,inordertodistinguishitfromthecattleinexchangewithothers,sobrandtobrandmeaning.Until1960,brandmarketinginthedictionarytoamoreprecisedefinition:toidentifyanotheroragroupofproduct'sname,term,sign,ordesignthecombination,to
4、distinguishitfromtheproductsandservicesandothercompetitors.Theinherentmeaningis:thebrandisasignofdistinction,thislogocanproviderealandensuretheconsistent.Second,thebrandisakindofstandardof"signal".BrandislikeaMonaLisasmile,everyonecanfeelthecharmofher,butfewpeoplecanexpressitclear
5、ly.Whydoyouwanttobuildabrandeffect.BecauseBrandmeans：highqualityhighcredibilityhighbenefitlowcostWhydoyouwanttobuildabrandeffect.ExampleWhichonedoyoulike?Whydoyouwanttobuildabrandeffect.77.86W160WWhydoyouwanttobuildabrandeffect.Haveyouboughtthe400000BMW,youdriveontheroad,passers-b
6、ywillallenvyenvyhateofvisionandspeechtoevaluationforyou.Andyoubought1.6millionphaeton,parkinglotsecuritywillsay,“AtthebackofthepassattoputinfrontoftheBMW,touchedthesomebodyelseyoulose?”（你买了辆40万的宝马，你在路上开的时候，路人会以各种羡慕嫉妒恨的眼光和言语来对你评价。而你买了辆160万的辉腾的时候，停车场的保安会说，“后面的帕萨特给前面的宝马让让啦，碰了人家你赔的起吗？
7、）Whydoyouwanttobuildabrandeffect.ProductsfromtheproductionscaleinChina,rankedtheworldtop,butintheinternationalmarketisalwaysinferior,evenifisthesamequality,thesamespecificationsofthesameproduct,thepriceisalwaysmuchcheaperthantheworld'sgreatpowers.Investigateitsreason,isthelackofin
8、ternational,regionalbrandsandente
