工艺美术陶瓷器皿

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1、MARKETINGYOURBUSINESSFORSUCCESSWORKSHOPINTRODUCTIONMARKETINGYOURBUSINESSFORSUCCESSWORKBOOKTrainingModule-3WorkshopObjectivesBytheendofthisworkshop,youshouldbeableto:*Determinethepurposeofthemarketingplan-Identifystrategiesforconductingmarketresearch-Identifyadv

2、antagesofmarketresearch*Determinewhatthemarketingplancontains-Targetmarket-Competition-Product/service-Marketingbudget-Location-Pricingstrategy-Promotionalstrategy*List-advantagesofdevelopingamarketingplan-disadvantagesofdevelopingamarketingplan*Prepareamarketi

3、ngplanoutline*Developaneffectivemarketingstrategy-Advertisingstrategy-PromotionalstrategyMARKETINGYOURBUSINESSFORSUCCESS-THEMARKETINGPLAN-UNDERSTANDINGTHEMARKETPLACEMarketingplaysavitalroleinsuccessfulbusinessventures.Howwelltheplanyoudevelopmarketsyourbusiness

4、,alongwiththemanagementandfinancialmanagementplans,willultimatelydetermineyourdegreeofsuccessorfailure.Thekeyelementsofasuccessfulmarketingplanareto1)knowyourcustomers--theirlikes,dislikesandexpectations,and2)toknowyourcompetitors--theirstrengthsandweaknesses.B

5、yidentifyingthesefactors,youcandevelopamarketingstrategythatwillallowyoutoarouseandfulfillcustomersneeds,betterunderstandcompetitorsandidentifychangesinthemarketplacethatcanaffectyourbottomline.Thepurposeofthemarketingplanistodefineyourmarket,i.e.,identifyyourc

6、ustomersandcompetitors,tooutlineastrategyforattractingandkeepingcustomersandtoidentifyandanticipatechange.Yourbusinesswillnotsucceedsimplybecauseyouwantittosucceed.Ittakescarefulplanningandathoroughunderstandingofthemarketplacetodevelopastrategythatwillensuresu

7、ccess.UnderstandingtheMarketplaceGenerally,thefirstandmostimportantstepinunderstandingthemarketistostudyitthroughmarketresearch.Inthecaseofafranchise,thefranchisorhasdevelopedamarketingprogram,soyouwillneedtoreviewtheprogramheorshehasprovided.Lookovertheplantod

8、eterminewhatproduct/serviceyouwillofferandwriteadescriptionofit.Eventhoughafranchisorhasdescribedyourproductorservice,itisagoodideatodevelopandwriteyourowndescriptionbecause