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1、MarketinginPracticeProjectName:郭淑君Class:510920Number:51092022Answerthefollowingquestions:111.DiscussinyourownwordshowiPadasaproductfulfillstheconsumers’needsorwants.(5marks)Enteringtheinformationage,Peopleareinfluencedbytheinformativesocialandtechnologicalenvir
2、onment.Thecustomer’sdemandofinternetequipmentisbeingmoreandmore.Ipadgivessatisfactionsufficienttomeetdemandsorneeds.Asapc,ithasbroughttothelifeofpeoplewithcurious.ForcustomerswhosupportiPadthinkthatitissleekinappearanceandlightweight.iPadismainlyusedforInternet
3、access,takingnotes,SNS,sendingandreceivingE-mail,browsingjournalsbooks,watchingvideolisteningtomusic,andplayinggames.Itisveryfastandlightly,thesoftwareisveryeasytonavigate.Ithasadecentspeaker,andevenatinymicrophone.ThelifeofiPad’sbatteryisgreatly,itcanlastaslon
4、gas11hoursand28minutes.Thereismuchfreesoftwareforyoutouse.2.DescribethesegmentofmarketforiPadinChina.(10marks)Marketsconsistofbuyersdifferinoneormoreways.Theymaydifferintheirwants,resources,locations,buyingattitudes,andbuyingpractices.Throughmarketsegmentation,
5、companiesdividelarge,heterogeneousmarketsintosmallersegmentsthatcanbereachedmoreefficientlyandeffectivelywithproductsandservicesthatmatchtheiruniqueneeds.Amarketermusttrydifferentsegmentationvariables,aloneandincombination,tofindthebestwaytoviewthemarketstructu
6、re.Marketsegmentationistheprocessofslicingamarketforaparticularproductorserviceintoanumberofdifferentsegmentsaccordingtopurchasingbehaviorandhabitofcustomerssoastoselectandconfirmtargetmarket.”Amarketsegmentmeetsallofthefollowingcriteria，mainlyincluding11geogra
7、phicfactors（region，location，citysize，populationdensity，climateetc.）；Demographicfactors（sex,age,nationality，degreeofeducation，occupation，income，familycomposition）；Psychologicalfactors（lifestyle，classdivision，personalpreference）；Behaviorfactors（purchaseoccasion，p
8、rofit，utilizationratio，brandloyaltyetc.）Onthebasisofmarketsegmentprinciples，iPadisabletocoverdiverseproductswithdifferentdesign,exterior,performance，pricefromtheanalysisofde
