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1、大连工业大学本科毕业设计((论文(论文)题目题目:题目:::超市假日促销策略研究超市假日促销策略研究子题子题:子题:::学生姓名:专业:工商管理班级学号:工商052-12摘摘摘要要要随着假日的增多和人民生活水平的提高,假日经济正在迅速发展并日趋成熟。假日经济所蕴藏的巨大商机也更为商家所重视。为了在激烈的竞争环境中获取有利地位,超市在进行假日促销上做出了很多努力。但不可否认的是,在获取经济利益的同时,仍有许多不可忽视的问题,阻碍其更好的发展。因此如何制定正确可行的假日促销策略,成为超市打开假日经济宝库大门的
2、金钥匙。文章通过深度访谈等方法,从对市场现状,警示容易出现的误区的分析,为如何做好活动前的准备提出良好的建议,保证促销活动顺利进行。根据上述情况的分析,从现实出发,提出一些具体可行的促销策略和后期工作的完善。最后是对文章的总结,由之前的分析结果,得出有效制定正确可行假日促销的建议和步骤,确定其对超市在假日经济中获取重要商机所起到的积极促进作用。关键词关键词:关键词:::假日假日假日;假日;;;超市超市超市;超市;;;促销策略促销策略促销策略促销策略IABSTRACTWiththeholidaysandth
3、eincreaseinpeople'slivingstandards,holidaysandtherapiddevelopmentofeconomyisbecomingmature.Holidaybythetremendouseconomicopportunitiesaremorevaluedbybusinesses.Intensecompetitioninordertoobtainanadvantageouspositionintheenvironment,supermarketsduringtheho
4、lidaystomakealotofpromotionalefforts.However,itisundeniablethat,ineconomicbenefitsatthesametime,therearestillmanyissuesthatcannotbeignored,thathinderitsbetterdevelopment.Sohowtoformulateaviableholidaysalescorrectstrategy,asatreasure-houseofthesupermarkett
5、oopenholidaygoldenkeytothedoor.Throughmethodssuchasdepthinterviews,fromthestatusquoofthemarket,warningpronetoerrorsofanalysis,howtodoagoodjobofpreparationbeforetheeventputforwardagoodproposal,andensurethesmoothconductofpromotionalactivities.Basedontheabov
6、eanalysis,fromthepracticalpointofview,possibletomakesomespecificmarketingstrategiesandworktoimprovethelatter.Finally,asummaryofthearticle,fromtheresultsoftheanalysis,obtainedtherighttodevelopfeasibleandeffectivepromotionalholidayrecommendationsandstepstod
7、eterminetheirimpactonthesupermarkettogetintheholidaybusinessplayedanimportantroleinpromotingthepositive.keywords:::Holidays;Supermarket;PromotionstrategyII目目目录录录引言............................................................................................
8、...................................1第一章超市假日促销相关理论...............................................................................21.1外部因素...............................................................................