金东纸业可持续发展战略研究

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1、江苏大学硕士学位论文金东纸业可持续发展战略研究姓名：庞鸿申请学位级别：硕士专业：工商管理指导教师：梅强20090601江苏大学工商管理硕士(MBA)学位论文ABSTRACTPaper-makingIndustryisaimportantbasicindustry，andcloselyrelatedtonationaleconomyandsocialdevelopment．Paper-makingIndustrymarkedbyhugeinvestments，sophisticatedtechnology，andobviouseconomiesofscale．Paper-m

2、akingIndustryhavecloserelativitywithrelevantindustryandbroadmarket，andisamajordrivingforceforthedevelopmentofforestry,agriculture，packagingandprintingindustry,machineindustry．Paper-makingIndustryhasbecomeaneweconomicgrowthpointfornationaleconomicdevelopment．GoldEastPaper(Jiangsu)Co．，Ltdis

3、thelargestcoatedpapersingleproducerintheworld，andwerealikefacedwiththetwoproblemswithChinesepaperindustry．Astructure(materialstructure)isunreasonable，bothdifficult(pollutioncontroldifficult，difficultfinancing)．Chinesepaperindustresfaceseveretests．Atthesametime，newcompetitorsareemergingtoc

4、hallengeGoldEastPaperasmarketleader．Howcankeepthestatusofmarketleader，andachievesustainabledevelopment?GoldEastPapermustbeofthefighttorelyonthestrategyofsustainabledevelopmentandeffectiveimplementationofstrategicmanagement．Baseoninvestigatein—depthculturalpaperonthestatusofthemarket，autho

5、rcarriedoutthedomesticpapermarketsegmentationbytargetmarkettheoryofmarketing．Andthen，someanalysistechniqueswhichWascitedinthepapersuchastheexterioranalysis，intemalanalysis，AndrewsSWOTanalysisframe，fivekindsofcompetitionpowerandvaluechainmodeletc．theauthoranalyzestheenvironmentandthemarket

6、competitivetrendinthisindustryandfindsouttheopportunityforenterprise’Sdevelopmentaswellasthepotentialthreatsinculturalpaperindustry．Finally，theuseofvaluechainanalysistoidentifytheCoreCompetenceofenterprises．Analysisoftheenterpriseemphasizethecharacteristicsofconsumptionofresourcesandenvir

7、onmentallysensitivefeatures．Basedontheanalysisoftheresults，theauthorselectioncirculareconomystrategyandcentralizationofthesameproductionstrategyasashort—termsustainabledevelopmentstrategy,selectionverticalintegrationstrategyasa10ng-termsustainabledevelopmentstrategy