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1、ContentsContents1ⅠResearchBackgroundandSignificance1ⅡResearchProposal1Purposeoftheresearch1ⅢResearchDesign2SampleDesign2Datagathering2DataProcessingandanalysis3Reportpreparation3Timeschedule3SecondaryData3Researchdesign4ⅣDataAnalysis5Mobilephonebrands5Mo
2、bilephonetariff6Mobilephoneuse7ⅣConclusionsandRecommendations8Appendix9ⅠResearchBackgroundandSignificanceAstechnologyisprogressingandtheeconomycontinuestodevelop,people'sconsumptionlevelofmobilephoneisincreasinglylarger,thephoneisnolongerastatussymboloft
3、heindividualcharactersandspecialfortheadults.Youngpeople,especiallycollegestudents,havequietlybecomethenewconsumergroups.Moreandmorebusinesseshavebeguntoseeuniversitystudentsasoneofthemostimportantmobilephonepurchasersandconsumergroups.Thereweremoreandmo
4、retailor-mademobilephonesforcollegestudentsalotofstudents.Mobilephones,asanimportantmeansofcommunication,ahigh-endtechnologyproduct,afashionsymbolofone’sstatus,itspopularityinthecampushasbeyondedpeople'simagination.ⅡResearchProposalPurposeoftheresearchTh
5、egeneralpurposeofthestudyistodeterminethecurrentsituationaboutcollegestudents’mobiles.1.Toidentifytheconsumptionofthemobilephonemarketcapacityforcollegestudentsanditsstructure,quality,price,brandandotherrelatedmarketconditions.1.Tocomprehendwherethecolle
6、gestudentsbuymobilephonesgenerally,whichpriceofmobilephonestheychoose,andwhatkindofmobilephonesandfunctiontheypreferandotherbasicsituations.2.Tostudyconsumerbehaviorandpsychology,andunderstandtheconsumptionandcollegestudents'mobilephonehabits.3.Tomakemob
7、ilephonesandmobilephonemarketsituationandpotentialanalysis,tounderstandthestructureofcollegestudents'useofmobilephoneandthepotentialdemandofthemarket.ⅢResearchDesignTheQuestionnairesurveymethodwillbethebasicresearchdesign.Atthesametime,wewillusesomeinter
8、viewsinourresearch.Eachrespondentwillbecollegestudents.WewillputthePSQontheInternetandmakesomeE-mailquestionnaires.Thepersonalinterviewswillbeouruniversity’sstudentsandaregenerallyexpectedtolast10~15minutes.Followingaresom
