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1、1DigitalBrandManagementServicesMarch,20032Whatisthevalueofabrand?3BrandsarecriticalassetstoacompanyBrandValueinBillionsCoca-Cola70Microsoft64IBM51Disney29McDonalds25Ford20Apple5Amazon3Brandsinmanycasescanrepresentonaverage35%ofacompany’smarketcapitalization50%+OfMkt.CapIsyourDigitalBran
2、dProtected?4DoestheGovernmentCare?5Growingcomplexityofdomainnameregistrationsdrivescustomertowardsoutsourcedservicesx192RegistriesRestricted106countriesUnrestricted86countries3Commercial.com,.net,.org4Restricted.edu,.gov,.mil,int.2Unrestricted.info,.biz5Restrictedname,pro,aero,museum,co
3、opDomainNames243CountryCodetopleveldomains+ExistinggTLD’s+NewgTLD’s+MultilingualBrands+Services+Products+DivisionsCorporateDigitalAssetsRegistrationRequirements,LanguageBarrier,TimeZones,Currencies,RenewalDatesMultiLingualgTLD130LanguagesMultilingualccTLD130LanguagesDomainNamesManagemen
4、tChallenges6VeriSignDigitalBrandManagementServicesBRANDSProtectandPromoteIntheDigitalWorld7BreathofdigitalassetmanagementservicesIndustryexpertise,enterprisecustomersupportFinancialstrengthandstabilityMarketleaderandRegistryoperator-VeriSignmanagesmorethan80%ofFortune1000.com,.netand.or
5、gnames-DBMShas~200clientsoftheGlobal500GlobalReachSeriousaboutSecurity-Morethan5billionDNSlookupsperdayDigitalBrandManagementServicesHighlights…..8Strategy“DomainNames–TheE-SigntoYourBusiness”…TedChamberlinGartner,Inc.Aug22,2001MonitorBuildManageSearchBestPractice…..DigitalBrandManageme
6、ntServices9BestPractice >>>Strategy…..Risktolerance?CorporateSecurity?CopyrightPiracyProtection?IntellectualPropertyProtection?E-CommerceStrategy?BrandProtection?On-linePartnerCompliance?UnauthorizedDistribution?RenewalManagement?DigitalBrandManagementServices10BestPractice >>>Research…
7、..GlobalSearchonDomains–gTLDs/cCTLDs?TradeMarks,ServiceMarks,Brands,Domains,Slogans?RegistrantSearch?BrandPresence?HomePageContent?DigitalBrandManagementServices11OnlineBrandAnalysisReport: DiscoverHongKongSearchMechanism:Crawling40million+registereddomainsand20million+homepage
