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1、WEEK6SEOTipsTricksandTacticsWanttoknowhowtoactuallygettrafficfromorganicsearchresults?Tiredofthesnakeoilpeddlerswhoclaimyoucangetrichoffbuyingtheirsecretebook--whentheonlyonegettingrichisthemsellingguidestoyou?Let'stalkbrieflyaboutwhatdoesn'tworkandwhy--whichwillmakeitc
2、learwhattrulyiseffective.Justlookatitfromtheperspectiveofasearchengine.They'retryingtodeterminewhichofthe48billionpagesonthewebarelegitversusspam.NomatterhowsophisticatedGoogleBotis,itwillnevertrulybeabletodirectlydeterminewhetheryoursitehasrealcontentversusauto-generat
3、edcontent.Soon-pageSEO--whichisplayingaroundwithpagetitles,metatags,internallinks,sitemaps,etc...--won'tdomuchforyou.Googlecan'tdistinguishwhetheryouareaspammerornotbylookingatthecontentalone.Thesearchenginesstartwithahandfulofhighlytrustedsites--google.com,theNewYorkTi
4、mes,nasa.gov,andothers.Ifyou'reonelinkaway--meaningthatthesesiteslinkdirectlytoyou,thenoddsarethatyou'reatrustworthysite.Ifyou'retwolinksawayfromthecoresites,thenyou'remoderatelytrustworthy.Andsoforth.Ifyoudon'tevenhaveaconnectiontoahighlytrustedsite--even4or5linksaway,
5、thenyouhavenotrustandwon'trankforanythingmeaningful.Andifyou'reinthatboat,thennoamountofgeneratingtonsoffakepagesisgoingtohelpyougetrankingsandtraffic.Thus,what'simportantislinks,links,andmorelinks.Didsomebodysaylinks?YouwantlinksfromsitesthatareGooglePageRank4andhigher
6、.Don'tknowhowtocheckthePageRank?DownloadtheGoogleToolbar(firefoxversion)oruseanyofthedozenplug-insavailable(search"checkpagerank").Don'tbotherwithanythinglessthanPR3.PageRankisonalogarithmicscale--thus,PR4is10timesstrongerthanPR3,andPR5is100timesstrongerthanPR3.Nowyouse
7、ewhyhavingazillionspammyPR0linksisn'tworthasmuchasasinglePR6linktoyoursite?Thesecondpartaboutlinksisthattheyshouldbetopicallyrelated.Let'ssayyouhaveasitethatprovidesfuneraladvice.Ifyouhavelinkstoyoursitefromancarracingblogandasiteaboutclassicalguitars,thenthesearchengin
8、eswillquestionyourlegitimacy.Maybeyouareapartofalinkfarmorarebuyinglinks.Itdoesn'tlooknatural.Funeralsitesshou
