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1、Module4 Unit1 Advertising课文巩固 用本单元所学要点填空。Anadcampaignisanorganizedprogrammeofadvertisements1. (用各种各样的广告)toreachaparticularaudience.Inanadcampaign,youhavethechancetoadvertiseusingdifferentkindsofmedia2. (包括报纸、杂志和电视等).Whenstartingasuccessfulcampaign,youmust3. (心里想好目
2、标和受众)andconsiderthefollowing.Firstly,4. (尤其重要)todeterminetheaudienceyouwanttoreach5. (为了能创造)therightmessagefortherightpeople.Secondly,youshouldtryto6. (迎合受众将作出反应的方法).Lastly,todeterminewhatapproachyouwanttouseto7. (传达你的信息)when8. (拼凑)anadcampaignisalsoof
3、greatimportance.Thewayyouchoosetoadvertiseshould9. (主要取决于)yourtargetaudience. 答案 1.usingvariouskindsofads 2.includingnewspapers,magazinesandtelevisions,etc 3.haveacleargoalandtargetaudienceinmind 4.itisextremelyimportant 5.sothatyoucancreate 6.appealtothewaytheaudiencewillreact 7.
4、getyourmessageacross 8.puttingtogether 9.dependmainlyon单元话题写作阅读下面一则广告,按照要求完成写作任务。EILInternationalEnglishSummerCampVolunteerWantedEILwasfoundedinBritainin1936withthefundamentalaimofinternationalunderstanding“Learntolivetogetherbylivingtogether”.Requirements:Over16;agoodknowledgeofEnglis
5、h;outgoing;workingwellwithchildrenbetween7—12Activities:Languagestudy,outdoorrecreationandtravelCampers:StudentsfromdifferentcountriesCampsite:MountWuyi,FujianTime:July26—August9Applicationdeadline:July15,2018Ifinterested,pleasee-mailtoinfo@eiluk.org.假设你是李华,这则广告引起了你的兴趣,请用英文写一封自荐信。要点如下:
6、1.对夏令营主题的理解;2.根据招聘要求自我介绍;3.参加夏令营的目的。注意:1.信的开头和结尾已为你写好,不计入总词数。2.词数150左右。DearSir,I’mLiHuafromFujian. Iamlookingforwardtoyourearlyreply.Sincerelyyours,LiHua[写作导写]1.确定文体和表达的口吻本文是应聘的自荐信,为应用文写作,表达时要以第一人称为主。2.统筹时态这是一篇自荐信,所以全文中心时态为一般现在时态。3.推敲要点表达方法(1)表达应聘志愿者的自荐信时,可以借鉴以下句子:①I’ve youradvert
7、isement,andtheaimofthisactivityhas megreatly. ②ThereforeI myselftoyouwithout . ③Iamlookingforwardtoyourearly . (2)可能用到的词汇:①毫不犹豫 ②说英语很流利 ③7到12岁的孩子 ④一种双赢的活动 4.确定要点表达顺序和段落结构本文可以分三段。第一段,对夏令营主题的理解和应聘的目的。(Ithinkitinstructivetolearnto bylivingtogether.) 第二段,
